Natura is a highly regarded manufacturer and leader of cosmetics and perfumes within the Brazilian market. The company is also committed to social development in Brazil, and are especially focused on the Amazon region and the improvement of the living conditions of its human communities and the sustainability of its wildlife population. Natura has over the years also come to be regarded as a benchmark for quality design, as its impressive headquarters in Sao Paolo, sleek product design and creative communication campaigns clearly attest. In this case, Natura asked for a design that communicated the simplicity of a line aimed at women who were after a practical, accessible and uncomplicated product. Furthermore, the brief specifically asked for an organic, feminine and contemporary feel.