Ohlala!

Vermouth identity. Vegamar Wineries. 2019

We were given the name and, with a name like that, the image that immediately sprang to mind was of a bistrot by the sea or in the square of a port town on the Côte d’Azur, and the quintessential image of a French woman in a striped shirt, like a sailor’s shirt, and a scarf or red beret. Sometimes the evocative power of the name is the key to the whole design; it is capable of telling a story, of suggesting a scene. A young woman sitting at a table asking for un vermouth rouge, s’il vous plaît, and an attentive garçon who answers, or thinks, Oh la la!

Ohlala!

Vermouth identity. Vegamar Wineries. 2019

We were given the name and, with a name like that, the image that immediately sprang to mind was of a bistrot by the sea or in the square of a port town on the Côte d’Azur, and the quintessential image of a French woman in a striped shirt, like a sailor’s shirt, and a scarf or red beret. Sometimes the evocative power of the name is the key to the whole design; it is capable of telling a story, of suggesting a scene. A young woman sitting at a table asking for un vermouth rouge, s’il vous plaît, and an attentive garçon who answers, or thinks, Oh la la!