Design for dermatological skin care range. RNB - Tesco. 2017
A line of skincare products for young people, for which we developed a typographic solution. The brief gave us a lot of freedom and we chose to transmit a restrained, functional look, where the information is given priority in the graphic design. Young people with skin problems look for efficiency and clarity. We took our inspiration from the aesthetics of old medicinal compounds found in pharmacies at the end of the 19th century, designed with a typographical composition which mixes fonts of different sizes and weights. We opted for a transitional Roman typeface, Baskerville Italic, for the text composition. The varying sizes and weights serve to create a clear hierarchy of information. The text is in black or white, on a blue background; the colour which identifies the line.