Pancracio was a small, local chocolate company with presence in very exclusive shops. In this new phase, the aim is to grow and access broader markets without renouncing its premium positioning and quality. All the elements of the packaging and graphics had to be analysed in depth and a decision had to be made as to which ones to keep and which ones to change. It was decided to keep the logo, which has strength and personality; to use white backgrounds where images and texts breathe; a centred composition, in which the hierarchy of information and balance has been highly valued so that it generates confidence, and an attractive photograph of the product. The result is an elegant and approachable packaging at the same time, in which special attention has been paid to the “unboxing” experience that makes it work perfectly as a gift.