Packaging & chocolate bar. Pancracio. 2018

Pancracio was a small chocolate company with a presence in very exclusive stores. In this new stage of the company they wished to expand to access wider, less exclusive markets without sacrificing their premium positioning. The new strategy, alongside an analysis of the sector, required abandoning the vintage style for which their packaging had been known and including a photograph of the product, while also maintaining the brand, as it has strength, personality, and is well known. The predominance of white, a very carefully composed photograph, and the typographic composition—combining Garamond and Neutra Text—bestow elegance and differentiate it from the competition.