Papel Elefante

In 2000, an alternative cultural space was created in Valencia where painting, sculpture, design, photography, jazz, classical music concerts, and other disciplines coexisted. A place conceived to promote the latest cultural trends, it was named Color Elefante. To complement the gallery, the magazine Papel Elefante was launched, focusing on art, literature, and related fields.

Each issue of the magazine is designed by a different designer, and we were commissioned to develop issue no. 3. To give the publication a clear visual focus, we placed white text within dark grey rounded forms, creating a strong visual impact. This approach gives greater prominence to pages where text is the sole visual element, enabling it to hold its own alongside pages featuring paintings, drawings, or sculptures, which are inherently more visually expressive.