Regma is an ice cream and pastry chain with more than 200 points of sale and 90 years of history, holding a leadership position in Cantabria and being well-known in other regions of northern Spain. Its core values are quality, honesty, 100% natural products, and traditional recipes. Currently, the company aims to expand its presence in supermarkets and large retail stores, beyond its own outlets. One of the consequences of this growth objective is the need to update and strengthen its brand image, among other things, to better connect with a younger audience and to adapt its packaging to the demands of retail shelves.
Our work has focused on modernizing the logo, giving it more strength and personality. The new identity is more vibrant and memorable, and the characteristics of the redesigned logo allow it to be used in large formats as the key visual element of the packaging. Additionally, communication materials have been redesigned, with special attention given to point-of-sale materials (POS), and the product packaging has been updated to create an iconic and easily recognizable design that also meets the requirements of different sales channels: own stores, supermarkets, large retail stores, and online sales
