Regma is an ice cream and pastry chain with more than 200 points of sale and over 90 years of history, holding a leading position in Cantabria and enjoying strong recognition in other regions of northern Spain. Its core values are quality, honesty, 100% natural products, and traditional recipes. The company is currently seeking to expand its presence in supermarkets and large retail stores, beyond its own outlets. This growth objective has highlighted the need to update and strengthen the brand’s image in order to better connect with a younger audience and adapt its packaging to the demands of retail shelves.
Our work focused on modernising the logo, giving it greater strength and personality. The new identity is more vibrant and memorable, and the redesigned logo can be applied in large formats as the key visual element of the packaging. In addition, communication materials were redesigned, with particular attention paid to point-of-sale materials (POS). The product packaging was also updated to achieve an iconic, easily recognisable design that meets the requirements of different sales channels: own stores, supermarkets, large retail outlets, and online sales.
