Suavina

Suavina is a lip balm with a long history behind it—“135 years taking care of your lips”, as the brand’s baseline states. The design reflects a classic product imagery, in line with the main requirement set out in the brief.

The packaging design of the lip cream container is a redesign: an updated version of the container the brand has been using for many years. The surface has been softened and the edges rounded to convey the sense of smoothness expected from this type of product. The lid features the brand name, redesigned from the original identity, and also includes the word demo together with the brand’s year of foundation: 1880.

The design solution seeks to balance tradition and modernity through the use of classic typographic composition, sans-serif typefaces, and debossed lettering.