The Great Fusion
Logo, naming, brand identity, art direction, web and packaging. The Great Fusion. 2021
Global project where all the communication elements of the brand have been designed: naming, logo, visual identity, packaging, photography art direction and website (web development: Nectar Studio).
The Great Fusion is an indie beauty brand that considers the individual as a whole and offers products that promote calm and inner peace by acting on the skin, so that external care also becomes a moment to seek personal balance. and inner care.
It is the result of combining traditional botanical knowledge with the most advanced technology, through which they have merged the three key ingredients: Hemp, Cica and Oats.
The main graphic element of the Packaging design is three circles that merge to emphasize the union of these ingredients. In addition, these circles also serve as a graphic resource that frequently accompanies the brand in print communications, web, RRSS, etc. The circle represents perfection, it stands out and isolates at the same time, and many times it will be used as a counterpart to the way we talk about the brand, as a way of emphasizing what we are saying, of focusing on something important.
The logo is structured in two lines that separate the two essential concepts: Great and Fusion, using the PP Eiko font, which is also used for communication.