The Great Fusion

Logo, naming, visual identity and packaging. Laboratorios RNB. 2021

Global project where all the communication elements of the brand have been designed: naming, logo, visual identity, packaging, photography art direction and website.
The Great Fusion is an indie beauty brand that considers the individual as a whole and offers products that promote calm and inner peace while acting on the skin, so that external care also becomes a moment to seek personal balance and inner care.
It is the result of combining traditional botanical knowledge with the most advanced technology, through which they have fused the three key ingredients: Hemp, Cica and Oat.

The key element of the graphic design consists of the three circles frequently used to accompany the brand in communications, packaging, etc. to emphasise this threefold fusion: its technological aspect, its perfection and its harmony. The circle represents perfection, it both highlights and isolates, and will often be used as a counterpart to the way we talk about the brand, as a way of emphasising what we are saying, of placing the focus on something important.
The logo is structured in two lines separating the two essential concepts: Great and Fusion, using the PP Eiko font, which is also used for communication.