The Little Houses of Utopick

Paco Llopis is a Master Chocolatier, constantly exploring new possibilities in flavour, quality, and texture. He is deeply involved in the world of bean-to-bar production, creating chocolate from cocoa beans that he personally selects and sources in Colombia and other Latin American countries.

We had previously designed the packaging for the brand’s bean-to-bar tablets, and the next step was to create a box for its chocolates and cookies. One of the key requirements was that the packaging be environmentally responsible.

We developed a cardboard box adaptable to two different capacities, designed to meet the main objectives set out in the brief: it had to work as an attractive gift, stand out on the shelf, and—ideally—not be discarded immediately. Instead, it was conceived to remain in the customer’s home, both to enhance sustainability and to extend its visibility over time.

The proposed design takes the emblematic form of a small house (casita), featuring a circular window that reveals the product inside. Colour is limited to the roofs and follows a scheme consistent with that already used in the brand’s bean-to-bar chocolate packaging. These little houses also offer an added value: once the product has been consumed, they can be reused as toys or as decorative objects in children’s rooms, thereby extending their useful life.

The boxes are made from recycled cardboard, and the bags containing the product are produced from biodegradable PP.