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The Troupe

Kids' Bathroom Range

Client L&C (Conceptual Project)

Year 2020

Packaging
Product Design

Awards

PENTAWARDS 2020.
Gold. Body Care

THE DIELINE AWARDS 2021.
2nd. Conceptual

WORLD BRAND DESIGN SOCIETY 2021.
Gold. Packaging concept

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This is a line of bath products for children conceived as a sustainable solution, both through the use of recycled PE packaging and through the life of the containers beyond the product’s actual use. Play is at the heart of the concept—play during bath time, and play afterwards, once the products have been used, extending their lifespan.

The idea was to create a group of characters, conceived as a troupe of circus performers, each with its own distinctive skill: the detangling spinning top, the shampoo submariner, the liquid-soap bubble builder, the conditioner jumper, and the cream roly-poly toy. Five characters designed to turn the bathtub into an aquatic circus ring, transforming it into a playful and beloved troupe that children can enjoy for a long, long time.