It is often from the age of thirty onwards that people begin to drink and truly appreciate wine. It is as though a more mature stage of life has been reached—one better suited to the calm and tranquillity required to enjoy it. This idea is the origin of the wine’s name, as well as the starting point for the label design, conceived as a way of representing this ambiguous notion of being thirty-something.
The underscore _ is an invitation to complete what is missing. When a form asks someone to fill in information, an underscore is commonly used. We chose to place only 3 on the front of the label, die-cut into white paper, allowing the wine itself to provide the colour.
