The rise of storytelling presents a challenge for thousands—if not millions—of companies that, in all honesty, have very little to tell. A delicate situation, and one entirely opposite to what we encountered when we became acquainted with El Capricho. It is not that they have a story; rather, they are the epitome of storytelling.
Every gram of their products, every square metre of their facilities, and every detail of their business carries a story behind it—stories rooted in family, individual effort, the dreams and bold ideas of an ancestor, deep knowledge of tradition, and respect for the land, for animals, and for nature: the finest raw material for the finest storytelling.
For this reason, when we designed the label for this wine, all we needed to do was listen to what they had to tell us. And so we drew a starling with a cherry in its beak. As always, there is a family story behind it—memories that go back three generations and that, in this case, are told on the back of the label.
