Valencia Tourist Brand
Logo and corporate identity for the tourist brand of Valencia. Fundació Visit València. 2023
This logo communicates the idea of Valencia as a dynamic city open, modern city that is vibrant and alive with intensity (brand concept: weaddyou agency). It does so by using a graphic device that comes from the world of drawing, from comic strips, where lines parallel to the outline of a figure are used to create a sense of vibration, but in this case it is applied to typography.
Although it is a tourism brand, the conclusion from preliminary studies and surveys was that it should not be centred on the conventional tourism of sun, beach and fun. Valencia is also a major city with ideal economic, cultural and infrastructural conditions for organising conferences and cultural, professional or business events. This is why we have designed a logo in which, even though there is movement in the letters and a vibrating effect, everything is enclosed within a rectangle, which is a compact shape that transmits strength and solidity. At the same time, the result is sufficiently unique and distinctive, within the category of city branding, to be easily recognised and remembered.