Vegamar Selección

Wine is grapevine and time. On the one hand, grapes grow and mature slowly; on the other, months of winemaking through a delicate craft give rise to a process that is inherently unpredictable. The idea behind the identity of Vegamar Selección—a dedicated space for tasting and purchasing select wines, cava, olive oil, and other Vegamar products—emerges from the combination of the vine leaf and the passage of time.

Vine leaves were collected and photographed as they began to dry and curl in on themselves, each one doing so in a unique way. This natural transformation mirrors the wine ageing process, which also contains an element of chance and an unpredictable beauty. The visual identity of the store is built around these images, treated in monochrome, and has been applied across gift packaging as well as wine, cava, and olive oil labels.