Wine is grapevine and time. On the one hand, grapes grow and mature slowly; on the other, months of winemaking through a delicate craft give rise to a process that is inherently unpredictable. This interplay between the vine leaf and the passage of time forms the conceptual basis of the Vegamar Selección identity, a dedicated space designed for tasting and purchasing select wines, cava, olive oil, and other Vegamar products.
Vine leaves were collected and photographed as they began to dry and curl in on themselves, each evolving in a unique way. This natural transformation mirrors the wine ageing process, which also contains an element of chance and an unpredictable beauty. The store’s visual identity is built around these images, treated in monochrome, and has been applied across gift packaging as well as wine, cava, and olive oil labels.
