Wines of the World

This is a range of wines offered by the Belgian supermarket chain Delhaize under its own-brand label, 365, which brings together simple, everyday products at affordable prices. The cork serves as a symbol of humility: an object of little intrinsic value, often used in crafts, appreciated for its simplicity and ease of manipulation—as something with which to play and create.

The use of cork lends the range an unpretentious, everyday character. The cap becomes the unifying and personalising element across the entire collection, while the motif designed for each label refers to the wine’s country of origin.