With U

The client aimed to launch a high-performance, vegan haircare line for a young audience (16–30 years old) whose hair and scalp are increasingly affected by heat styling, coloring, stress, and hormonal changes.

The line begins with four daily-use products formulated with natural marine ingredients. The branding needed to be eye-catching yet communicate efficacy and science.

We chose a bold, modern typeface for both the logo and communication to express strength and clarity. The color palette is attractive but carefully curated—avoiding overly saturated or childish tones—to strike a balance between visual appeal and credibility.

The bottle design is iconic and functional: straight lines and slanted planes evoke technology and precision, while its unique profile ensures brand recognition. Flat faces allow bottles to align or stack, creating visual impact on shelves and in campaign imagery.

A debossed logo on the back panel adds a tactile, premium touch, while the bottles’ soft-touch finish enhances the sensory experience and reinforces the brand’s care-oriented positioning. Aware that bioplastics are not a perfect solution, we selected sugarcane-based PE for the packaging—combining sustainability with performance.

Product Photography: Daniel Molina, L&C
Beauty Photography: Cartulina