Packaging and logo for body care products. RJ1. 2022
This is about a young Polish company, RJ1, headquartered in Warsaw, offering oral and body care products. In just a few years, they’ve expanded their presence across most European countries. You&You brand products result from a blend of science, passion, and emotions, crafted using natural ingredients with an eco-friendly perspective. The brand’s positioning leans closer to the ‘health’ segment than ‘beauty,’ which is reflected in the design. Both the chosen standard bottle, following the traditional ‘magistral formula’ packaging style, and the graphic solution convey this. The primary ingredient reference is illustrated on the back of the boxes, while the front opts for a sober typographic approach, avoiding flashy colors or images, emphasizing credibility over the typical language of fashion or beauty products.