This project involves a young Polish company, RJ1, headquartered in Warsaw, which offers oral and body care products. In just a few years, the brand has expanded its presence across most European countries.
You&You products are the result of a blend of science, passion, and emotion, developed using natural ingredients with an environmentally conscious approach. The brand’s positioning leans closer to the health segment than to beauty, a distinction that is clearly reflected in the design. Both the choice of a standard bottle—following the traditional magistral formula packaging style—and the graphic solution reinforce this positioning.
References to the primary ingredients are illustrated on the back of the boxes, while the front adopts a sober typographic approach, avoiding striking colours or imagery and prioritising credibility over the conventional visual language of fashion or beauty products.
