Zara Play & Care
Packaging for kids's bathroom range. Inditex (Zara). 2022
The client asked us to design a line of hygiene products (soaps and effervescent bombs) aimed at children. It was not only about designing the graphics for the boxes, but also about designing the products themselves.
Each piece would have a phrase of two or three words that would refer to the playful and imaginative part of the product, their role would be to create an emotional bond, so we decided to give them a lot of prominence.
The chosen font (calligraphic) is clearly childish and bright colors on white backgrounds. To make it stand out even more, they are embossed with glossy varnish.
In contrast, the rest of the information (product name and characteristics) are in black, thus avoiding an excessively naive design. These are not toys, but hygiene products that try to make the bathroom more attractive to children.