The client asked us to design a line of hygiene products—soaps and effervescent bath bombs—aimed at children. The brief went beyond the graphic design of the boxes to include the design of the products themselves.
Each piece features a short phrase of two or three words, referring to the playful and imaginative dimension of the product. These phrases were conceived as a way of creating an emotional bond, which is why we chose to give them strong visual prominence.
The selected typeface is calligraphic, clearly childlike in character, and set in bright colours on white backgrounds. To further enhance their presence, the phrases are embossed with a glossy varnish. In contrast, the rest of the information—such as the product name and characteristics—is presented in black, avoiding an overly naïve result. These are not toys, but hygiene products designed to make the bathroom a more appealing and enjoyable space for children.
