Zara commissioned us to design the packaging for the “Dystopia” perfume collection, covering both the bottle and the graphic identity of the range.
Dystopia presents a bold vision of men’s perfumery, in which innovation takes center stage. Each fragrance is built around a single synthetic note capable of evoking a natural element, in an exercise in contemporary alchemy. The brief called for the entire project to convey a scientific, almost laboratory-like atmosphere.
The design is structured around a sober and restrained formal language. The bottle adopts cylindrical volumes with compact, almost technical proportions, softened by translucent surfaces that filter the color of each fragrance. The matte aluminum cap reinforces this technological aesthetic.
The graphic design, in keeping with the overall concept, incorporates visual codes drawn from the laboratory and industrial interface: monospaced typography, visible grids, hierarchical information, and an austere composition that visually translates the logic of the concept. As a whole, the system conveys control, precision, and contemporaneity, in harmony with a perfumery conceived for a post-natural setting.
