Zara Kids is a fragrance designed for children aged between 3 and 14. We were asked to create two illustrated characters that were fun and appealing, spoke directly to a child’s visual language, and clearly differentiated between boys and girls. Our response was to design a bunny and a robot, each with a carefully selected colour palette to fulfil these requirements.
Beyond the illustrations themselves, we were particularly interested in giving the characters a playful twist—quite literally—rather than turning the packaging into a merely attractive protective casing to be discarded once opened. Using cardboard tubes, we developed a rotating lid that allows the eyes of each character to change with every turn. A further playful detail lies in the fact that the position of the lids is not fixed to the base of the tube, meaning that each unit aligns differently on the shelf, adding variety and surprise at the point of sale.
