Zara L’art des Ingrédients
Packaging for women's fragrances. Inditex (Zara). 2022
The Egyptians used oil with flower extracts as perfume. Many years later, the mastery of techniques such as distillation led to the production of perfumes with alcohol. But in a way the Egyptians had been right, since a perfume in oil has many other advantages. It moisturises, holds the scent better, is safe when exposed to the sun and seems to last longer on the skin. Additionally, the small size of the bottle makes it easy to carry with you wherever you go. The design is different from that of a normal fragrance, both in the glass bottle, shaped like a test tube, and the box, which features only text, with an elegant and restrained graphic layout. Everything is printed on textured card that gives it the product the premium look and feel that the client requested.