The aim was to develop a line of men’s cosmetics with an aesthetic closely resembling the designs found in old pharmacies, with bottles in an amber tone and the use of texts featuring the ingredients as the main element, and prominence given to the phrase “Made in Italy” on the front. The proposed designs are based on typographic solutions that remind you of the old labels on medicinal compounds found in pharmacies. The selection of the typographic fonts together with the composition of the texts strive to give the line its own personality and a language appropriate to the world of cosmetics. The colours employed underline the masculine character.