Zumex manufactures professional citrus and fruit juicing machines. A new line of bottles was developed for supermarkets and points of sale where customers can squeeze their own fruit and take away freshly pressed orange juice in a bottle of their choice, ranging from 25 cl to 1.5 L.
The bottles are made from translucent HDPE plastic. Ergonomics play a key role in the design, as customers are responsible for handling and refilling the bottles themselves. From a technical perspective, the product design was shaped by strict production and logistical constraints, as well as the need to keep costs to a minimum.
Within this framework, the challenge was to give the range of six bottles a strong sense of unity and personality. The result is a simple yet formal solution to a set of complex requirements. The graphic treatment shown is one of the personalisation options that Zumex offers its clients.
