Lola Cruz is a footwear brand designed by María Jesús Gozalvo, who inherited her knowledge and passion for shoemaking from her father. The brand creates shoes with strong personality, conceived for young, independent, and cosmopolitan women.
The logo seeks to reflect the spirit of the brand while conveying strength and style. In developing it, we chose to respect two fundamental principles commonly found in designer fashion brands. Firstly, black was selected as the corporate colour. In fashion, colour palettes are inherent to each collection and change constantly; black provides neutrality and ensures harmonious coexistence across seasons. Secondly, we sought an abbreviated form of the name that could be applied to shoes, buckles, belts, bags—either as a fastening element or as a decorative detail.
For this purpose, we selected the letters L and Z: the first and last letters of the name, representing the beginning and the end, and the two most distinctive characters within the logo.
