Babé
As Babé initially began selling exclusively through pharmacies, we proposed a graphic language for both the brand and its packaging that balanced pharmaceutical (scientific) codes with cosmetic (stylistic) ones. It was also essential to distance the brand from any infant-related connotations that the name might inevitably suggest.
For this reason, we opted for an uppercase typeface, creating a compact and professional block in which the accent mark is contained within the text box, ensuring that nothing overflows and that the composition remains controlled, precise and clearly defined.
Zúmex
We designed the identity for Zumex, a global leader in the design and manufacture of automatic juicers for the hotel, catering and retail equipment sectors, as well as for industrial applications.
Dolores Pictures
Logo and identity for film producers, Dolores Pictures. The design is inspired on the figure of a woman that represents a film director in “action”.
Cafes Valiente
We were asked to design a cup that could be clearly differentiated from the rest. A unique cup that Cafés Valiente could use as a brand symbol at coffee shops where their coffee is served. Since the cups are to be used at restaurants, and not at home, the requirements of the design were very specific: resistance, durability and possibility to be piled up. These conditions reduced the design options available. The only element we could work with was the handle, and that is what we did. We decided to invert the position of the handle, to put it upside down. We designed the handle horizontally achieving an aesthetically interesting solution. Both circles, the cup and the handle, were viewed at the same level. In addition, the new handle positioning often works better than a traditional handle making it easier to lift when a cup is full.
RNB
Identity design for one of Spain’s largest cosmetics manufacturers, specialising in fragrances as well as body and facial treatments.
Basa
For two years we produced the design for BASA magazine, the official magazine of the Canary Islands Official College of Architects.
www.coactfe.org