Naranja de Valencia

A group of producers and exporters made use of the PGI, Protected Geographical Indication, which guarantees that the oranges they distribute around the world are grown in Valencia, therefore benefiting from their renown quality. The name of this brand is very clear and very direct: Naranjas de Valencia—or Valencia Orange, in the English version. All the brand applications revolve around the point of sale: boxes, mesh bags, signs, bags, t-shirts for fruit shop vendors and a website. In the logo, the word Valencia stands out most of all, as the presence of the oranges, displayed in their boxes or mesh bags, makes it almost unnecessary to say what the product is. The choosen typography, san serif, has been modified to evoke the traditional types used in the middle of XX century in orange design labels - activity that had a great development in the first half of that century. The brand identity has another essential element that complement the logo. We accompany the logo with an illustration that works as a motif pattern to be used in other media, such as wrapping paper, signs, bags, website, etc.

Laudum

LAUDUM is the genitive plural of Laus, the Latin word meaning praise, glory, fame. For such a classic, Latin name, with strong Roman overtones, we have designed this bottle with references to columns of the Lonic or Corinthian period with characteristics from ancient Roman temple architecture. The relationship between viticulture and the temple is age-old. The column is part of the temple, it rises towards the sky, it is history and art, as is wine.

Photography: Guillem López

Ancestral

In very cold regions, the arrival of winter used to stop the fermentation of the grape must before it was bottled. When spring came, the wine began fermenting again in the bottle, producing gas, and the bottles (which were not yet made of glass with a cork like the kind we are familiar with today) exploded. Nevertheless, some remained intact, and thanks to this a new type of wine was discovered—sparkling, extraordinary—but by pure chance. The ancestral method was the first to be conceived and forms the basis of the traditional method used to made exceptional champagne and cava today. Unlike the latter, in the ancestral method the wine is bottled before the first fermentation is finished, so that a second fermentation subsequently takes place in the bottle, thereby achieving the natural carbonation. It is a fresh, fun, astounding, sparkling wine. Undoubtedly, it was the result of chance—like all great inventions—along with the ingenuity of shrewd monks, ever ready to ascend to heaven for a good cause.

Sunsilk

Sunsilk sells hundreds of millions of units a year worldwide. This is, therefore, an important project in which significant investments are at stake; not only to produce the new bottles and pots, but also to configure the production plants and assembly and packaging lines where the new designs will be produced, located in the main geographical areas in which the brand presence is greatest.

The process was extremely exhaustive, from the two-day briefing with a team of more than thirty people, to the creative process lasting almost two years, the consumer tests, and the requirements of the company’s sustainability programme.

Sunsilk is a brand dedicated exclusively to haircare. It is targeted at young, open, dynamic women who understand that hairstyling is an essential way for them display their personality. From among the characteristics of the brand, colour and expressiveness were chosen as the core aspects for this project. In addition to a vibrant range of colours, the design is distinguished by the undulating surface of the containers, running from top to bottom; a feature that transmits dynamism and refers to the freedom of movement of healthy hair. This design was adapted to the different formats (bottles of various capacities and pots) in order for the whole range of products to embody a strong personality that can be easily recognised both visually and by touch, which was an aspect to be taken into account given the conditions under which this type of product is used. Colour, expressiveness and efficacy. That is Sunsilk.

Fuego Lento

'Slow Fire' or more commonly, 'Slow Cooked' is an expression that casts us back to the kitchens of a bygone era. This is a technique that uses a low flame to slowly draw out intense flavours, it conjures up images of smokey coal fires, burning embers and brick walls blackened by soot. This gradual build up of soot has accumulated over time, in other words, the time taken to patiently nurture something to the point of perfection. Therefore this soot has become the centre piece of the project.

These fine black particles have been converted into the main graphical element and are reflected on the labels, the boxes and other supporting media. 'Slow Fire' is a way of understanding the essence of both food and life. Never rushed, never stressed. Pleasure and haste don't go well together.

Paníacos

Paníacos (a portmanteau play-on-words of 'bread' and 'maniacs') springs from the new concept of bakeries that are also cafés. Featuring innovative and exclusive products made following traditional recipes. It is a business model that combines the tradition of the bakery with the modern service of the café, where you can have breakfast, lunch or afternoon tea while chatting or surfing the internet. The logo aims to combine tradition and modernity. It uses a classic typography, Bodoni, to which we have added a few teardrop terminals, the rounded end-strokes, which give it dynamism and a certain irreverence, setting the word 'pan' (bread) apart and coming to an end by depicting the dot of the 'i'. This is the hybrid, iconoclastic ethos behind the brand, which also features in the ad copy that goes with the packaging and other elements—such as placemats, napkins, or bags—all on pastel-coloured backgrounds.