Paníacos

Paníacos—a portmanteau combining pan (bread) and maniacs—emerges from a new bakery concept that also functions as a café. It offers innovative and distinctive products made according to traditional recipes. The business model brings together the heritage of the bakery with the contemporary service culture of the café, creating a space where customers can enjoy breakfast, lunch, or afternoon tea while chatting or browsing the internet.

The logo seeks to balance tradition and modernity. It is based on a classic typeface, Bodoni, to which we added teardrop-shaped terminals—rounded end strokes that introduce dynamism and a subtle sense of irreverence. These details emphasise the word pan (bread) and culminate in the dot of the i. This hybrid, iconoclastic spirit defines the brand and extends to the tone of voice used in the copy across packaging and other applications—such as placemats, napkins, and bags—all set against pastel-coloured backgrounds.

Zara Men

The aim was to develop a line of men’s cosmetics with an aesthetic closely inspired by the visual language of old pharmacies. Amber-toned bottles were chosen, along with a typographic approach in which ingredient lists become the main graphic element, while the phrase Made in Italy is given clear prominence on the front.

The proposed designs are based on typographic solutions that recall the labels of medicinal compounds traditionally found in pharmacies. The careful selection of typefaces, together with the composition and hierarchy of the texts, gives the range a distinctive personality and a visual language suited to the world of cosmetics. The colour palette reinforces the masculine character of the line.

Global Omnium Carafe and Glass

Global Omnium is dedicated, among other activities, to managing the entire water cycle—from catchment and purification to distribution. The company commissioned us to design a carafe and glass set for internal use that could also function as a gift. The objective was to encourage the consumption of tap water, or at least for a company so deeply committed to delivering high-quality drinking water to homes, to lead by example.

Our inspiration came from the small jugs and glasses traditionally placed on bedside tables, within arm’s reach, where the glass itself often served as a lid. Both the glass and the carafe are made from eco-friendly glass. The base of the glass incorporates a silicone sleeve that allows it to act as a stopper without direct glass-to-glass contact, providing a more secure seal and protecting the contents of the carafe when it is not in use.

Comotú

The collection of mass-market fragrances Comotú, designed for Mercadona, was conceived as a simple product, aligned with its price positioning, yet with a surprisingly premium appearance. In order to build a strong brand image while minimising production costs, a single bottle design was used for all eight fragrances: four in black for men and four in white for women. The different scents within the range are distinguished by coloured caps.

The bottle features soft, rounded forms, while the secondary packaging makes use of gloss finishes or metallic inks. The overall design conveys qualities of modernity and high perceived value at a highly competitive price point. The success of its launch clearly demonstrates that a mass-market product can benefit greatly from thoughtful and well-executed design.

Etnia Fragance

The sense of smell has an extraordinary ability to evoke memories, and there is little we enjoy more than reminiscing about trips to our favourite cities. Etnia’s Fragrance Collection is dedicated to the trendiest neighbourhoods of some of the world’s most iconic cities—from London’s well-known and vibrant Brick Lane to Beijing’s unexpected and avant-garde 798 Factory.

Neighbourhoods and streets that set trends worldwide served as the inspiration both for the creation of the fragrances and for the design of their packaging, from structure to graphic language. The rounded bottles allude to the global nature of cities and to the idea of travel, while also functioning as a magnifying glass that enlarges the map of each neighbourhood, visible through the glass from inside the bottle and on the reverse of the label.

Extrem Premium

Extrem is a new brand of Iberian ham made from free-range, acorn-fed Iberian pigs. The company aspires to position itself among the leading brands in its category and, to achieve this, required innovative packaging for its sliced ham—something clearly differentiated from its competitors.

Most competing products are sold in food stores and gourmet shops, typically packaged in cardboard or even tins. As a premium-quality product with a corresponding price positioning, Extrem needed packaging that reflected its value. The challenge lay in standing out without increasing costs. Our response was to explore alternative shapes and materials that remained within budget while being unmistakably distinctive.

At L&C, there is an approach we particularly value: introducing materials or features drawn from other sectors, far removed from the conventional “universe” of the product at hand. This led us to consider moulded cellulose pulp—a material commonly used for egg packaging and for protecting fragile electronic devices. It is a humble material, free from preconceived semantic associations.

When produced in large quantities, cellulose pulp offers a very low unit cost. With this, we had our proposal for Extrem: a packaging solution that stands out for its innovation and visual identity, while also offering clear advantages in terms of cost and sustainability. The material itself functions as a hinge, allowing the package to be formed from a single piece. It incorporates a mandatory circular window—essential for displaying the ham—created directly in the mould, as is the brand engraving, eliminating the need for any additional printing process. The pack is closed with a simple piece of string, a traditional element closely associated with the curing and presentation of ham.