Zara Men Cosmetics

The aim was to develop a line of men's cosmetics with an aesthetic closely resembling the designs found in old pharmacies, with bottles in an amber tone and the use of texts featuring the ingredients as the main element, and prominence given to the phrase "Made in Italy" on the front. The proposed designs are based on typographic solutions that remind you of the old labels on medicinal compounds found in pharmacies. The selection of the typographic fonts together with the composition of the texts strive to give the line its own personality and a language appropriate to the world of cosmetics. The colours employed underline the masculine character.

Global Omnium Carafe and Glass

Global Omnium is dedicated, among other activities, to managing the whole water cycle: from catchment and purification, to distribution. They commissioned us to design a carafe and glass set for internal use that would also serve as a gift. The idea is to promote the consumption of tap water or, at least, for the company, which dedicates so much effort to supplying homes with quality drinking water in the best conditions, to set an example.

We were inspired by small jugs and glasses that were traditionally placed on the bedside table within arm's reach, where the glass itself was used as a lid. Both the glass and the carafe are made of ecologic glass. The base of the glass has a silicone sheath. It can act as a stopper without the glass parts coming into contact, providing a more secure seal that protects the contents of the carafe when it is not in use.

Suavina

Suavina is a lip protector with a lot of history behind, “135 years taking care of your lips”, as their baseline put it. The design reflects a classic product imagery, following the main brief requirement. The packaging design of the lip cream container is a redesign, a updated version of the container they have been using for many years. The surface has been curved and the edges has been rounded to bring the smoothness effect that this type of product requires, without becoming a feminine container, since it is not a female product. The lid shows the brand, which was redesigned from the original brand. It also includes the word “demo”, and the date of foundation of the brand: 1880. The design solution itself seeks to convey both tradition and modernity through elements such a classic typographic composition, Sans Serif fonts, and debossed letters.

Comotú

The collection of mass-market fragrances, Comotú, designed for Mercadona, was aimed to be a simple product, in harmony with its price, but with a surprisingly premium appearance. In order to achieve a good brand image and minimise the costs of production, only one bottle design was used for the eight different fragrances, four in black (for men) and four in white (for women). The range of fragrances are differentiated by coloured lid tops. The shape of the bottle is rounded and curved, and the outer packaging use either a gloss finish or metallic inks. The overall packaging design transmits high quality and modern attributes at a competitive price. It's hugely popular launch demonstrates that a mass-market product can benefit even more with a good design.

Etnia Fragance

The sense of smell has an amazing capacity to conjure up old memories and we like nothing less than to reminisce of trips to our favourite cities. ETNIA’s Fragrance Collection is dedicated to the trendiest neighbourhoods of the biggest and most famous cities. From London’s well known and vibrant, Brick Lane to Pekin’s unexpected, and avant garde, 798 Factory. Neighbourhoods and streets which set the trend around the world were the inspiration to create the fragrances and to design the packaging, from structural to graphic design. Rounded bottles give reference to the global nature of cities, to traveling and at the same time it serves as a magnifying glass, to amplify the map of the neighbourhood, which is seen from the inside of the bottle and reverse of the label.

Extrem Premium

EXTREM is a new brand of Iberian ham from free-range acorn-fed Iberian pigs. The company wants a place among the best brands in its category, and it needs for its sliced ham an innovative packaging, a different one from the competition.

Their competition sells in food stores and gourmet shops, where ham is packed in cardboard or even in tins. As a premium quality and priced product, it requires an adequate packaging. The challenge was that EXTREM wanted to look different, but not to increase their prices, so we decided to look for a different shape or material within price range, but clearly distinctive.

There is an approach we love at L&C, and it is to propose the use of materials or features from different sectors, from other product typologies, far from the "universe" of the item we are working with. This led us to think about cellulose pulp, a material used to pack eggs and also widely used as a material to protect fragile electronic products. A humble material with no semantic pollution.

It has a low cost per unit if large amounts are manufactured. So we already had our proposal for EXTREM. A design which stands out from the competition in innovation and image, and furthermore, it has great advantages in cost and sustainability. The very material acts as a hinge, so the package is made from a single piece. It has a compulsory round window (the ham has to be displayed) made with a die of the mould, the same as the brand engraving, so there is no need for a later printing process. It is closed by means of a piece of string, a typical element in ham elaboration and presentation.