Global Omnium

Global Omnium has been dedicated, among other activities, to managing the entire water cycle – from catchment and purification to distribution – for more than 125 years.

We were commissioned by them to design a new visual identity in line with the company’s current positioning: a dynamic, modern group of companies with a high level of R&D, employing state-of-the-art technology, with a clear standpoint of social responsibility and respect for the environment, and the ambition to outsource its activity and compete in a globalised market.

The “drop” is the most universal and recognisable icon to represent the concept of “water”, and it acts as the “leitmotif” for the activity of the companies within the group. By placing it horizontally, it acquires a dynamic character, which is intensified by the colour gradient. This placement also gives it a distinctive feature: it is a drop that is “advancing”, which clearly highlights the main activity of the company – bringing water to wherever it is required.

The simple, striking shape of the icon makes it more powerful, and its geometric outline denotes the element of technology and conveys the idea of a modern and dynamic company. The typeface has been specifically designed from Myriad, but simplifying some characters to make it more streamlined and modern and we have decided to use lowercase letters, which gives the logo a more personal, friendlier character.

Experimenta 66

EXPERIMENTA’s editor and publisher, Pier Luigi Cattermole, asked us to design the first issue for the new stage of the magazine – a challenge we just had to accept. After three years online, EXPERIMENTA returns to print. It was paused at number 65, and now each issue will be dedicated to a specific theme and the design will be assigned to a different studio or designer. But the great thing about the rebirth is that EXPERIMENTA continues to be EXPERIMENTA, picking up where it left off at number 66. For this reason we were respectful to the magazines past culture and maintained two of its most identifying features: the format and the masthead. For the inside spreads we collaborated very closely with EXPERIMENTA’s long-standing designer, Antonio Rodriguez. L&C focussed its attention on the cover and article openers. Since this issue has a do it yourself theme, we proposed that the reader make their own covers: a blank canvass in which to compose the title “DO IT YOURSELF” using the die-cut letters provided, white on the one side and black on the reverse. We chose Steelfish as the typeface for its strong and bold features. The typeface is also used on the article openers, where the key title word is highlighted and from there the rest of the page elements are composed.  

We are proud to have assisted from the front line in the rebirth of an editorial project that talks, reflects and breathes design, which was never meant to disappear. EXPERIMENTA is dead! Long live EXPERIMENTA!

Gran Viña

This is a family of humble, honest wines. Made with grapes from the vineyards resting behind the old farmhouse — the landscape the grandmother looked at from her kitchen every day. They are a homage to that woman who prepared delicious jams, exquisite almond and caramel sweets, and who ate with her grandchildren every afternoon — the same grandchildren who now take care of cultivating the vines and making this wine, with which they wanted to pay tribute to her. The label evokes the memories of the tiling in that kitchen, as if it were a kind of Proustian madeleine.

Extrem Deluxe

EXTREM, a new Brand of Iberian, acorn-fed ham has been launched by Agriculturas Diversas, a Spanish company with a long tradition in the premium ham sector. EXTREM needed prestigious new packaging for their top product that could be bought as a special gift as the brand positions itself in gourmet shops around the world. The packaging needed to transmit the product’s extremely high quality to put it on par with other delicacies at the high end of the gourmet world, such as caviar and foie. We designed the packaging in matt black, with a contrasting golden pig handle. An elegant serving tray in which to present the finest cuts of Iberian ham “comme il faut”. Client: Gallén-Ibáñez and AGR! for Agriculturas Diversas SLU.

Magic Chic

Magic Chic is a family of three different products—bath gel, body milk, and cologne—targeted at young people. The brief called for something different from what is on the market: something less conventional, more fun; something that was not romantic, which did not talk about the ingredients or the benefits of the product. It had to be something direct, very immediate. This is what we strove to convey with a simple emphatic 2D design in contrast with the bottle we created, which is soft, friendly, with an unusual shape and a highly functional cap—something uncommon in this type of product.

Zara Men VHS

The brief required a new design for the boxes and graphic for most of ZARA male fragrances. The design had to be neutral and versatile enough to accommodate not only existing fragrances, but also new editions to be incorporated to the brand's portfolio.

Regarding the box model, we chose a videotape case model adapted to the bottle size. This kind of packaging allowed us to play with an external cover and an inner box. Regarding graphic design, we decided to use a classic typo outside, Helvetica, simple composition and sophisticated finishings: blind emboss, bas-relief, and gloss varnish on the lettering in contrast with the matte cardboard.

The first fragrances with the new design were the classical ones: Silver, Uomo and Blue Spirit. Warm grey on the outside, and the matching colour of each fragrance in the inner box. This colour is visible on the opening side, same as videotape cases, and on the thumb notch.

We applied then the new pattern to the Cities line (Cities where ZARA is present), as this pack solution is very suitable for it. The outer box is white and the city image fills all the inner box, and it is seen progressively as the inner box is removed from the case, in the same way as visitors discover little by little the city they travel to.