Valdecedín
The rise of storytelling is a difficult challenge for thousands or even millions of companies that, in all honesty, do not have a great deal to narrate. A delicate situation, and quite the opposite of the one we met with when we became acquainted with El Capricho. It is not that they have a story, rather that they are the epitome of storytelling. Every gram of their products, every square metre of their facilities, every detail of their business has a story behind it: a story linked to the family, to individual efforts, to the dreams and crazy ideas of an ancestor, to the deep knowledge of traditions, to respect for the land, for animals, for nature — the best raw material for the best storytelling. For this reason, when we made the label for this wine, we only needed to listen to what they had to tell us. And we drew a starling with a cherry in its beak. As always, there is a family story behind it, memories that go back three generations and that, in this case, are recounted on the back of the label.
Hype
The Hype Company is a fertiliser manufacturer and expert in biotech treatments using natural sources. As an addition to its catalogue, its R&D team developed an innovative line of products focused on flower cultivation. They wanted a liquid fertiliser container that could be reused as a receptacle once empty. It is aimed at a young, modern target who care for their own urban garden and are just starting out in agriculture. The brief specified that the container should be stackable, and also established certain conditions regarding the diameter of the mouth and the closing cap. The result is this cube that brings to mind classic construction set blocks and optimises logistics for both the manufacturer and the users.
The Troupe
It is a line of bath products for children that aims to provide a sustainable solution by both the recycled PE packaging material and its permanence beyond the time of use of the product. The focus is on the game. The game at bath time and also after, once the products have been used, to extend its life. The idea was to create a bunch of characters, as a "troupe" of circus performers, each with their own skills: the untangling spinning top, shampoo-submariner, liquid-soap-bubble builder, the
conditioner-jumper and the cream-roly poly toy. Five characters designed to turn the bathtub into an aquatic circus ring, transforming it into a beloved and fun troupe to play with for a long, long time.
Ohlala!
We were given the name and, with a name like that, the image that immediately sprang to mind was of a bistrot by the sea or in the square of a port town on the Côte d’Azur, and the quintessential image of a French woman in a striped shirt, like a sailor’s shirt, and a scarf or red beret. Sometimes the evocative power of the name is the key to the whole design; it is capable of telling a story, of suggesting a scene. A young woman sitting at a table asking for un vermouth rouge, s'il vous plaît, and an attentive garçon who answers, or thinks, Oh la la!
Ohlala!
We were given the name and, with a name like that, the image that immediately sprang to mind was of a bistrot by the sea or in the square of a port town on the Côte d’Azur, and the quintessential image of a French woman in a striped shirt, like a sailor’s shirt, and a scarf or red beret. Sometimes the evocative power of the name is the key to the whole design; it is capable of telling a story, of suggesting a scene. A young woman sitting at a table asking for un vermouth rouge, s'il vous plaît, and an attentive garçon who answers, or thinks, Oh la la!
Zara Woman
Zara approached us to redesign their "best seller" women's fragrance range. The brief asked that the new design be an evolution of the previous one, with the intention that customers continue to recognize the collection. They asked us to focus on the bottle and cap and to make very little changes to the box. Previously the bottle had a cube design with very pronounced edges, similar to other designs, which have become commonplace in the fragrance market. The cap was cylindrical. We started to work on square forms, but also looking for that ‘something’ to give it character. We rounded the edges, subtly curved the faces and we created a transitional join between the bottle shoulders and the cap to make it seem as a seamless continuation of the glass. We also gave the cap a square rounded shape. The result is a more feminine and smoother appearance than the previous design, which also transmits more quality because of its extra weight. There are seven fragrances in total that are divided into two groups . One group with clear glass and black caps. The other group containing the more sophisticated variants, with tinted glass in black, red or white.