Zara L’art des Ingrédients
The Egyptians used oil with flower extracts as perfume. Many years later, the mastery of techniques such as distillation led to the production of perfumes with alcohol. But in a way the Egyptians had been right, since a perfume in oil has many other advantages. It moisturises, holds the scent better, is safe when exposed to the sun and seems to last longer on the skin. Additionally, the small size of the bottle makes it easy to carry with you wherever you go. The design is different from that of a normal fragrance, both in the glass bottle, shaped like a test tube, and the box, which features only text, with an elegant and restrained graphic layout. Everything is printed on textured card that gives it the product the premium look and feel that the client requested.
Hype
The Hype Company is a fertiliser manufacturer and expert in biotech treatments using natural sources. As an addition to its catalogue, its R&D team developed an innovative line of products focused on flower cultivation. They wanted a liquid fertiliser container that could be reused as a receptacle once empty. It is aimed at a young, modern target who care for their own urban garden and are just starting out in agriculture. The brief specified that the container should be stackable, and also established certain conditions regarding the diameter of the mouth and the closing cap. The result is this cube that brings to mind classic construction set blocks and optimises logistics for both the manufacturer and the users.
The Troupe
It is a line of bath products for children that aims to provide a sustainable solution by both the recycled PE packaging material and its permanence beyond the time of use of the product. The focus is on the game. The game at bath time and also after, once the products have been used, to extend its life. The idea was to create a bunch of characters, as a "troupe" of circus performers, each with their own skills: the untangling spinning top, shampoo-submariner, liquid-soap-bubble builder, the
conditioner-jumper and the cream-roly poly toy. Five characters designed to turn the bathtub into an aquatic circus ring, transforming it into a beloved and fun troupe to play with for a long, long time.
Ohlala!
We were given the name and, with a name like that, the image that immediately sprang to mind was of a bistrot by the sea or in the square of a port town on the Côte d’Azur, and the quintessential image of a French woman in a striped shirt, like a sailor’s shirt, and a scarf or red beret. Sometimes the evocative power of the name is the key to the whole design; it is capable of telling a story, of suggesting a scene. A young woman sitting at a table asking for un vermouth rouge, s'il vous plaît, and an attentive garçon who answers, or thinks, Oh la la!
Ohlala!
We were given the name and, with a name like that, the image that immediately sprang to mind was of a bistrot by the sea or in the square of a port town on the Côte d’Azur, and the quintessential image of a French woman in a striped shirt, like a sailor’s shirt, and a scarf or red beret. Sometimes the evocative power of the name is the key to the whole design; it is capable of telling a story, of suggesting a scene. A young woman sitting at a table asking for un vermouth rouge, s'il vous plaît, and an attentive garçon who answers, or thinks, Oh la la!
Zara Woman
Zara approached us to redesign their "best seller" women's fragrance range. The brief asked that the new design be an evolution of the previous one, with the intention that customers continue to recognize the collection. They asked us to focus on the bottle and cap and to make very little changes to the box. Previously the bottle had a cube design with very pronounced edges, similar to other designs, which have become commonplace in the fragrance market. The cap was cylindrical. We started to work on square forms, but also looking for that ‘something’ to give it character. We rounded the edges, subtly curved the faces and we created a transitional join between the bottle shoulders and the cap to make it seem as a seamless continuation of the glass. We also gave the cap a square rounded shape. The result is a more feminine and smoother appearance than the previous design, which also transmits more quality because of its extra weight. There are seven fragrances in total that are divided into two groups . One group with clear glass and black caps. The other group containing the more sophisticated variants, with tinted glass in black, red or white.