El Capricho

El Capricho is a renowned restaurant specialising in beef. Gourmets from across Europe, Japan, and the Americas make the pilgrimage to Jiménez de Jamuz, a small village in León, to savour the extraordinary experience of dining in this temple of what is considered the finest meat in the world, carved into the mountainside.

The packaging design seeks to combine tradition and innovation, fusing the austerity of traditional materials with bold graphic design to reflect the powerful, honest, and singular identity of El Capricho. The use of materials such as handmade cardboard, wood, string, and cloth for a gourmet product not only conveys values of authenticity, terroir, and tradition, but also creates a surprising and distinctive consumer experience. The notion of a signature product is expressed through quotations from José Gordón himself—the driving force behind El Capricho —which speak of a history shaped by generations.

Lost in You

The client asked us to design a bottle for a masculine and a feminine fragrance that would convey the idea of a couple—of love and seduction—while appealing to a young audience (millennials).

The name of the perfume, Lost in You, is taken from the lyrics of the well-known song I’m Addicted to You by DJ Avicii.

The solution took the form of a design composed of two halves of a single bottle, an idea that reinforces the concepts of partnership and attraction. Lost in You is embossed directly onto the glass, and each bottle features a metallic finish that fades from opaque to transparent.

Project developed in collaboration with Glow Brand Design.

Generalitat Valenciana

In 1985, the Generalitat commissioned La Nave studio to design the institution’s symbol, based on the helmet of Peter IV of Aragon. More than 30 years later, the decision was made to update the symbol, and the same authors—Nacho Lavernia and Daniel Nebot—were recommissioned.

The typography was replaced with a far more legible typeface, deliberately detached from passing trends. The symbol itself was harmonised by equalising line weights, giving greater presence and solidity to the tilted shield, and by removing elements that, due to their small scale, caused reproduction issues.

Glacier

Glacier is a fragrance line created for men drawn to risk and adventure. The name itself clearly refers to untamed nature. The faceted shape of the bottle, with its sharply defined edges, evokes an iceberg or a rock, while the finishes distinguish each of the three fragrances.

The result is an organic yet distinctly masculine form, combined with bold colours that represent different challenges found in nature—as defined by the brief.

Project developed in collaboration with Glow Brand Design.

Adolfo Domínguez

Perfume gift boxes are a widely used sales tool. Alongside the fragrance itself, they typically include complementary products such as aftershave, body lotion, or deodorant in the same scent. They encourage purchase through a dual incentive: price—always more advantageous than buying the items separately—and the appeal of the gift itself.

This gift condition takes precedence in the design, defining a series of visual and perceptual qualities. The packaging must be suggestive and attractive, as it is conceived primarily as a gift; it is also intended to be kept and reused. The presence of a floral image conveys delicacy and alludes to the fragrance within. Golden strokes accompanying the black-and-white imagery, together with the austerity of the composition, lend a sense of distinction.

This is further reinforced by the discreet presence of the brand, deliberately distanced from any overt promotional intent (the design was developed in close collaboration with the client’s marketing team). The suggestion of humility implied by the box’s modest size becomes, in itself, a statement of confidence in the brand’s prestige.

This idea is echoed in a different way on the sealing strip—intended to be discarded once opened—where the brand name appears in large but incomplete lettering, subordinated to the restrained elegance expected of any truly well-considered gift.

Luxury Skin Cells

The main objectives were to create a visual identity with a distinctive personality, consistent with the product’s quality standards and the concept behind the Luxury Skin Cells range, while conveying values of elegance, sophistication, gentleness, and exclusivity.

Finishes such as stamping, embossing, gloss, and metallic effects are typically applied as additional resources to enhance a product’s premium appeal. In this case, however, the concept was to make these finishing techniques the core elements of the design and layout. On the one hand, an organic metallic shape evokes the idea of cells and is subtly transformed on each box to personalise the different products within the range. On the other, the text is blind embossed, without ink, allowing the “cells” to become the main focal point of the design.

The jar was designed with colours and forms that are fully aligned with the overall aesthetic of the range.