U/1ST
U/1ST is a brand that was born with the purpose of creating a makeup line with properties and ingredients that care for the skin, not only focusing on beauty.
Products designed for active, confident, and straightforward individuals seeking practical, realistic solutions. The presence of the logo overflowing the limits of the boxes is a reflection of its personality: powerful, even challenging. This approach is evident in the design of the boxes as well as in the use of the brand on the web, social media, and all visual communication.
The logo is composed of a sans-serif typeface, which complements the high technology behind the products. It is presented in black on white because the strong contrast emphasizes visual power and sets the brand apart from conventional solutions, which often rely on color, as seen in the packaging of competitors.
A special text composition has also been considered, combining a sans-serif typeface (indicative of technology and modernity) with a serif typeface (closer to the beauty world). This combination allows for hierarchy and influences the reading of messages.
In the design of the boxes, there are two sides with a large logo, while the other two sides feature the descriptor and other information. This way, when displayed on the shelf, one can choose which side to use as the front – the most eye-catching and emotional, the informative, or perhaps a combination of both.
Photography: L&C, Ernesto Sampons, Daniel Molina, Estudio Catorze
Massimo Dutti Blooming
With “Blooming,” the brand aimed to create a new family of perfumes with its own codes, opening the door to a slightly more daring olfactory world and elevating the image of perfumery, especially at the point of sale.
A family of women's perfumes based on floral notes, hence the name of the collection. The client’s brief requested a warm image, with amber as the main color and an elegant, timeless aesthetic. The semi-sphere or semi-circle as a flower icon is the geometric shape that structures the entire packaging. We chose a bottle with rounded shoulders and designed a stopper specifically for it. The distinctive feature of the container’s shape lies in the inverted curves of the bottle’s shoulders and the stopper. The black tube gives it a unique touch and matches the color of the stopper. The box is covered by a sleeve that, on its lower part, has a die-cut that reproduces the semicircular shape characteristic of the design.
Nivea Deo Stick
In 2018, Nivea contacted Lavernia & Cienfuegos for an ambitious 3D design project. The objective was twofold:
Define a coherent design language for packaging:
When they reached out to us, they realized their packaging lacked a common language that reflected the brand’s DNA. We analyzed their history and values, and created a coherent formal language. This would allow the development of packaging that would be recognizable as NIVEA in the future, even without applied logos or graphics. We conducted analyses of the 3D form, its expressive capacity, and how it conveyed the product and the brand.
Create codes and resources for different audiences:
Additionally, we established codes for designing packaging for unisex, family, male, or female products, while maintaining the existing design language.
With the design language defined, NIVEA commissioned us to develop specific packaging: deodorants (stick, spray, roll-on), shower gel bottles, male products (jars, bottles), the redesign of their iconic body lotion bottle, among others.
The work was carried out over almost six years in close collaboration with the marketing team, although other teams were obviously involved, such as the category managers (body, face, shower, etc.) and the internal packaging team.
The first product launched as a result of this effort was the stick deodorant. Its main challenge was to reduce plastic use by 30% compared to previous models. The design aimed to convey softness and effectiveness, while maintaining a unisex language, as it is used for both male and female products.
Viñas de Anna
The task was to redesign a wine, Viñas de Anna, originally launched in 2015 and which Codorníu had decided to update. We started with an iconic bottle design that aligns with the attributes the wine conveys: delicate, feminine, bright, luminous, fresh, and with personality. We were inspired by elements of the modernist architecture of the winery, designed by Puig i Cadafalch. The die-cut of the label takes the shape of the building’s characteristic parabolic arches, and the embossing reproduces fragments of the ornamentation. The composition, typographic work, chosen paper, and the use of stamping and embossing give it the delicacy and elegance that the brief demanded.
La Perla
One of the attractions of El Capricho, and undoubtedly the reason for its personality, is that it is an author's work. All its products, its activities, its day-to-day are permeated by the presence and intervention of its creators: today José Gordón, previously his father, and originally his grandfather, Segundo. They are the ones who excavated the cave that now houses the restaurant, who buy and care for the oxen, who planted the vines, who make the wine. Everything is intertwined with their experiences, their feelings, their passion for what the land gives, for the authentic. This wine is made from the grapes of the highest vineyard planted by the grandfather, and it was José's father who, enamored with this wine, christened it by writing on the barrel: "La Perla". The packaging of El Capricho can only be a showcase that displays that increasingly rare quality of authorship, personal effort, authenticity. Everything else is superfluous.
MASSIMO DUTTI 1985
Massimo Dutti has launched this new men's perfume, where the name “1985” refers to the year the company was founded. They wanted to give it a contemporary, youthful, and fresh vibe while maintaining the tone of elegance that characterizes the brand.. For the secondary packaging, we adopted the concept of a book so that its display in the store would resemble a library. This is why the information is provided on one of the sides, which functions as a spine. To elevate the perception of quality, it is covered in a textile-like paper and features black stamping for the brand name. Additionally, it has a fabric ribbon that makes it easy to extract the bottle, which also has a label on one side.