Naranja Valenciana
The task was to create a brand to promote, commercialize, and sell the best Valencian oranges and tangerines. It had to be a contemporary, young, fresh, and powerful brand.
There are three relevant applications due to their presence at the time of purchase: the sticker on the fruit itself, the mesh, and the boxes.
We needed the visual impact and immediacy of a logo that would be recognizable, versatile, and easy to apply. Capable of conveying, on its own, that these oranges or tangerines are from Valencia.
The solution has been to create a symbol: an orange circle (which is, in turn, the iconic representation of an orange) with the word 'VALENCIANA' inside, and that serves for both oranges and tangerines.
The symbol is accompanied by a logo, in highs and lows, and in a typography that does not compete with it, ensuring the complete understanding of the message on decontextualized supports where there is no presence of the fruit.
Piel·e
Piel·e is a brand of cosmetic products born with the intention of using ingredients from Spanish agriculture that represent Mediterranean culture. It is aimed at individuals who want to be part of the responsible and sustainable change in the cosmetics industry. We designed the logo with the Larken Thin typeface, which is stable, rich in nuances, expressive, and in lowercase (with appropriate kerning) conveys reliability and closeness. As for the packaging, we have tried to convey the main brand personality traits: elegance, with the predominance of the white background and text composition; sensoriality, through the presence of an die-cut organic shape that reveals the color inside the box, yellow for this first line, and a raised design that interacts with it. The primary translucent glass packaging also reinforces these sensations of softness and sensoriality, which are at the core of this premium brand.
Ecoalf Wellness
Ecoalf is a Spanish sustainable fashion brand that uses fabrics and materials made from plastic waste collected from the sea. In 2022, they decided to launch a personal care line. It was evident that this new line should align with the brand's environmental commitment and positioning. Our involvement went beyond packaging design, as we were engaged from the outset in product concept and development, working collaboratively with the marketing, production, and formulation teams to find the most eco-friendly solutions.
The solution resulted in a line of multifunctional products with environmentally friendly ingredients and processes, including solid and powder products that eliminate the need for water. By removing water, we reduced weight and CO2 emissions during transportation. This allowed us to eliminate plastic bottles and opt for lighter, more sustainable packaging. Additionally, all products are sold for use in specially designed reusable aluminum containers. The packaging, both for the aluminum containers and the products themselves, is made from eco-friendly materials, including recycled cardboard, compostable pouches, and cellulose paste. The graphics serve as a means of communication, explaining the purpose and functionality of each item and the overall line, making it easier for the end customer to make environmentally conscious choices.
For this launch, Ecoalf has opted for an alliance with RNB, a cosmetic group with a pharmaceutical background and over 30 years of business experience in the sector.
According to a study carried out by the technological institute (ITENE), a 74% reduction in CO2 emissions and a 70% reduction in water consumption is achieved compared to equivalent conventional products during one year of use.
Photography: L&C, Ernesto Sampons, Daniel Molina.
Pancracio
Pancracio was a small, local chocolate company with presence in very exclusive shops. In this new phase, the aim is to grow and access broader markets without renouncing its premium positioning and quality. All the elements of the packaging and graphics had to be analysed in depth and a decision had to be made as to which ones to keep and which ones to change. It was decided to keep the logo, which has strength and personality; to use white backgrounds where images and texts breathe; a centred composition, in which the hierarchy of information and balance has been highly valued so that it generates confidence, and an attractive photograph of the product. The result is an elegant and approachable packaging at the same time, in which special attention has been paid to the "unboxing" experience that makes it work perfectly as a gift.
Valencia Tourist Brand
This logo communicates the idea of Valencia as a dynamic city open, modern city that is vibrant and alive with intensity (brand concept: weaddyou agency). It does so by using a graphic device that comes from the world of drawing, from comic strips, where lines parallel to the outline of a figure are used to create a sense of vibration, but in this case it is applied to typography.
Although it is a tourism brand, the conclusion from preliminary studies and surveys was that it should not be centred on the conventional tourism of sun, beach and fun. Valencia is also a major city with ideal economic, cultural and infrastructural conditions for organising conferences and cultural, professional or business events. This is why we have designed a logo in which, even though there is movement in the letters and a vibrating effect, everything is enclosed within a rectangle, which is a compact shape that transmits strength and solidity. At the same time, the result is sufficiently unique and distinctive, within the category of city branding, to be easily recognised and remembered.
Viñas de Anna
The task was to redesign a wine, Viñas de Anna, originally launched in 2015 and which Codorníu had decided to update. We started with an iconic bottle design that aligns with the attributes the wine conveys: delicate, feminine, bright, luminous, fresh, and with personality. We were inspired by elements of the modernist architecture of the winery, designed by Puig i Cadafalch. The die-cut of the label takes the shape of the building’s characteristic parabolic arches, and the embossing reproduces fragments of the ornamentation. The composition, typographic work, chosen paper, and the use of stamping and embossing give it the delicacy and elegance that the brief demanded.