Valencia Tourist Brand
This logo communicates the idea of Valencia as a dynamic city open, modern city that is vibrant and alive with intensity (brand concept: weaddyou agency). It does so by using a graphic device that comes from the world of drawing, from comic strips, where lines parallel to the outline of a figure are used to create a sense of vibration, but in this case it is applied to typography.
Although it is a tourism brand, the conclusion from preliminary studies and surveys was that it should not be centred on the conventional tourism of sun, beach and fun. Valencia is also a major city with ideal economic, cultural and infrastructural conditions for organising conferences and cultural, professional or business events. This is why we have designed a logo in which, even though there is movement in the letters and a vibrating effect, everything is enclosed within a rectangle, which is a compact shape that transmits strength and solidity. At the same time, the result is sufficiently unique and distinctive, within the category of city branding, to be easily recognised and remembered.
Viñas de Anna
The task was to redesign a wine, Viñas de Anna, originally launched in 2015 and which Codorníu had decided to update. We started with an iconic bottle design that aligns with the attributes the wine conveys: delicate, feminine, bright, luminous, fresh, and with personality. We were inspired by elements of the modernist architecture of the winery, designed by Puig i Cadafalch. The die-cut of the label takes the shape of the building’s characteristic parabolic arches, and the embossing reproduces fragments of the ornamentation. The composition, typographic work, chosen paper, and the use of stamping and embossing give it the delicacy and elegance that the brief demanded.
You&You
This is about a young Polish company, RJ1, headquartered in Warsaw, offering oral and body care products. In just a few years, they've expanded their presence across most European countries. You&You brand products result from a blend of science, passion, and emotions, crafted using natural ingredients with an eco-friendly perspective. The brand's positioning leans closer to the 'health' segment than 'beauty,' which is reflected in the design. Both the chosen standard bottle, following the traditional 'magistral formula' packaging style, and the graphic solution convey this. The primary ingredient reference is illustrated on the back of the boxes, while the front opts for a sober typographic approach, avoiding flashy colors or images, emphasizing credibility over the typical language of fashion or beauty products.
Treintaytantos
It seems that it is from the age of thirty onwards when people begin to drink and appreciate wine. It is as though a more mature stage of life has been reached, one which is better adapted to the calm and tranquillity required to enjoy it. This is the origin of the name of the wine. The origin of the design of the label is the way we found of representing this ambiguous number of thirty-something.
The underscore _ is an invitation to write what is missing. When a form asks someone to fill in information, an underscore is used. We decided to only put 3_ on the front of the label, in die-cut text on white paper, so the wine would provide the colour.
The Little Houses of Utopick
The Great Fusion
Global project where all the communication elements of the brand have been designed: naming, logo, visual identity, packaging, photography art direction and website (web development: Nectar Studio).
The Great Fusion is an indie beauty brand that considers the individual as a whole and offers products that promote calm and inner peace by acting on the skin, so that external care also becomes a moment to seek personal balance. and inner care.
It is the result of combining traditional botanical knowledge with the most advanced technology, through which they have merged the three key ingredients: Hemp, Cica and Oats.
The main graphic element of the Packaging design is three circles that merge to emphasize the union of these ingredients. In addition, these circles also serve as a graphic resource that frequently accompanies the brand in print communications, web, RRSS, etc. The circle represents perfection, it stands out and isolates at the same time, and many times it will be used as a counterpart to the way we talk about the brand, as a way of emphasizing what we are saying, of focusing on something important.
The logo is structured in two lines that separate the two essential concepts: Great and Fusion, using the PP Eiko font, which is also used for communication.