Nivea Deo Stick
In 2018, Nivea entrusted Lavernia & Cienfuegos with an ambitious 3D design project with a dual objective:
1. Defining a coherent packaging design language
When Nivea approached us, the brand had identified the need to unify its packaging under a visual language that would faithfully reflect its DNA. We studied the company’s history, values, and positioning to develop a coherent formal language that would make its products recognisable even without logos or applied graphics. This involved an in-depth analysis of three-dimensional form, its expressive potential, and its ability to convey both product and brand identity.
2. Establishing visual codes and resources for different audiences
We developed specific visual codes and design tools to segment packaging for different audiences—unisex, family, male, and female—while maintaining consistency with the newly defined language.
With this foundation in place, we went on to redesign a wide range of packaging formats, including deodorants (stick, spray, and roll-on), shower gel bottles, men’s products (jars and bottles), and the brand’s iconic body lotion bottle. Across all these projects, the brand’s commitment to sustainability was a constant priority, reducing the amount of plastic used compared to previous packaging.
The project spanned nearly six years and involved close collaboration with Nivea’s marketing team and other key departments, including category managers (body, face, shower, etc.) and the internal packaging team.
The first product to come out of this work was the stick deodorant. The main challenge was to reduce plastic use by 30% compared to previous models. The design aimed to convey softness and effectiveness while maintaining a unisex design language, as it is intended for both men and women.
La Perla
One of the defining attractions of El Capricho—and undoubtedly the source of its unique character—is that it is an author’s work. All its products, activities, and daily life are permeated by the presence and involvement of its creators: today José Gordón; before him, his father; and originally, his grandfather, Segundo. They are the ones who excavated the cave that now houses the restaurant, who buy and care for the oxen, who planted the vines, and who make the wine. Everything is intertwined with their experiences, their emotions, and their passion for what the land provides—for authenticity.
This wine is made from grapes grown in the highest vineyard planted by the grandfather. It was José’s father, deeply enamoured with this wine, who gave it its name by writing on the barrel: La Perla.
The packaging of El Capricho can only serve as a showcase for this increasingly rare quality of authorship, personal effort, and authenticity. Everything else is superfluous.
Massimo Dutti 1985
Massimo Dutti has launched a new men’s fragrance, 1985, named after the year the company was founded. The aim was to create a contemporary, youthful, and fresh scent while preserving the sense of elegance that defines the brand.
For the secondary packaging, we adopted the concept of a book, so that its in-store display resembles a library. For this reason, the information appears on one of the sides, which functions as a spine. To enhance the perception of quality, the box is wrapped in a textile-like paper and features black stamping for the brand name. In addition, a fabric ribbon facilitates the extraction of the bottle, which also carries a label on one side.
Edit (036)
- 1. Concept
Two design approaches converge in Edit 036: on the one hand, the concept of customisation—the possibility for the user to participate directly in the final configuration of the object; and on the other, the incorporation of the emotional dimension as a fundamental part of the relationship between object and user.
Postmodern design criticised the International Style for its coldness and its uncompromising focus on functionality and production, on the strict values of use and exchange. In response, it brought to the forefront the communicative value of objects—what Jean Baudrillard described as sign value: the ability of an object to represent us, to speak about us, and to convey our lifestyle. Not only outwardly, towards others, but also inwardly, to ourselves—establishing an emotional bond between the object (in this case, the packaging) and the user that transcends pure functionality.
Edit 036 combines industrial techniques with artisanal processes. This approach is increasingly relevant today, as it has a direct impact on product sustainability. At the same time, it is becoming ever more prevalent in the world of luxury goods, where the excellence and exclusivity of artisanal production—rooted in tradition, uniqueness, and the warmth of handmade objects—are especially valued.
- 2. Approach
Edit 036 is built around two modular elements, both designed under rigorous sustainability criteria: a specially designed central glass piece, available in five different finishes; and a second element that functions both as the cap and as the base of the bottle. This latter component is offered in six different geometries—hence the name Edit 036, as it allows for 36 possible combinations of cap and base.
Each of these components is available in five materials, each presented in three different finishes, enabling the user to create their own bottle by selecting the desired glass model, cap, and base. In total, this system offers 40,500 possible combinations.
The bottle features a label with perfume information and the logo, and is presented in a rigid, lined box that closes with a customisable label. The customisation process takes place through a dedicated website, where users can view and select the different characteristics of each component, actively participating in the creation of their final product.
Naranja Valenciana
The task was to create a brand to promote, commercialise, and sell the finest Valencian oranges and tangerines. It needed to be contemporary, young, fresh, and powerful.
Three key applications were identified due to their relevance at the point of purchase: the sticker placed directly on the fruit, the mesh, and the boxes.
A logo with strong visual impact and immediacy was required—recognisable, versatile, and easy to apply—capable, on its own, of clearly conveying that these oranges and tangerines come from Valencia.
The solution was the creation of a symbol: an orange circle—an iconic representation of the fruit itself—containing the word VALENCIANA. This symbol works equally well for both oranges and tangerines.
It is accompanied by a wordmark with ascenders and descenders, set in a typeface that does not compete with the symbol, ensuring clarity and legibility even on decontextualised applications where the fruit is not present.
Piel·e
Piel·e is a cosmetics brand created with the intention of using ingredients sourced from Spanish agriculture that embody Mediterranean culture. It is aimed at individuals who wish to be part of a responsible and sustainable shift within the cosmetics industry.
We designed the logo using the Larken Thin typeface, a lowercase font with carefully balanced kerning whose stability, nuance, and expressiveness convey a sense of reliability and closeness.
In the packaging design, we sought to express the brand’s core personality traits. Elegance is conveyed through the predominance of white backgrounds and a refined typographic composition. Sensoriality is introduced through an organic die-cut shape that reveals the colour inside the box—yellow in this first range—combined with a raised design that interacts with it. The primary packaging, made of translucent glass, further reinforces these sensations of softness and sensoriality, which lie at the heart of this premium brand.