You&You
This is about a young Polish company, RJ1, headquartered in Warsaw, offering oral and body care products. In just a few years, they've expanded their presence across most European countries. You&You brand products result from a blend of science, passion, and emotions, crafted using natural ingredients with an eco-friendly perspective. The brand's positioning leans closer to the 'health' segment than 'beauty,' which is reflected in the design. Both the chosen standard bottle, following the traditional 'magistral formula' packaging style, and the graphic solution convey this. The primary ingredient reference is illustrated on the back of the boxes, while the front opts for a sober typographic approach, avoiding flashy colors or images, emphasizing credibility over the typical language of fashion or beauty products.
Treintaytantos
It seems that it is from the age of thirty onwards when people begin to drink and appreciate wine. It is as though a more mature stage of life has been reached, one which is better adapted to the calm and tranquillity required to enjoy it. This is the origin of the name of the wine. The origin of the design of the label is the way we found of representing this ambiguous number of thirty-something.
The underscore _ is an invitation to write what is missing. When a form asks someone to fill in information, an underscore is used. We decided to only put 3_ on the front of the label, in die-cut text on white paper, so the wine would provide the colour.
Zara L’art des Ingrédients
The Egyptians used oil with flower extracts as perfume. Many years later, the mastery of techniques such as distillation led to the production of perfumes with alcohol. But in a way the Egyptians had been right, since a perfume in oil has many other advantages. It moisturises, holds the scent better, is safe when exposed to the sun and seems to last longer on the skin. Additionally, the small size of the bottle makes it easy to carry with you wherever you go. The design is different from that of a normal fragrance, both in the glass bottle, shaped like a test tube, and the box, which features only text, with an elegant and restrained graphic layout. Everything is printed on textured card that gives it the product the premium look and feel that the client requested.
The Little Houses of Utopick
The Great Fusion
Global project where all the communication elements of the brand have been designed: naming, logo, visual identity, packaging, photography art direction and website (web development: Nectar Studio).
The Great Fusion is an indie beauty brand that considers the individual as a whole and offers products that promote calm and inner peace by acting on the skin, so that external care also becomes a moment to seek personal balance. and inner care.
It is the result of combining traditional botanical knowledge with the most advanced technology, through which they have merged the three key ingredients: Hemp, Cica and Oats.
The main graphic element of the Packaging design is three circles that merge to emphasize the union of these ingredients. In addition, these circles also serve as a graphic resource that frequently accompanies the brand in print communications, web, RRSS, etc. The circle represents perfection, it stands out and isolates at the same time, and many times it will be used as a counterpart to the way we talk about the brand, as a way of emphasizing what we are saying, of focusing on something important.
The logo is structured in two lines that separate the two essential concepts: Great and Fusion, using the PP Eiko font, which is also used for communication.
Zara Play & Care
The client asked us to design a line of hygiene products (soaps and effervescent bombs) aimed at children. It was not only about designing the graphics for the boxes, but also about designing the products themselves.
Each piece would have a phrase of two or three words that would refer to the playful and imaginative part of the product, their role would be to create an emotional bond, so we decided to give them a lot of prominence.
The chosen font (calligraphic) is clearly childish and bright colors on white backgrounds. To make it stand out even more, they are embossed with glossy varnish.
In contrast, the rest of the information (product name and characteristics) are in black, thus avoiding an excessively naive design. These are not toys, but hygiene products that try to make the bathroom more attractive to children.