Hype
The Hype Company is a fertiliser manufacturer and expert in biotech treatments using natural sources. As an addition to its catalogue, its R&D team developed an innovative line of products focused on flower cultivation. They wanted a liquid fertiliser container that could be reused as a receptacle once empty. It is aimed at a young, modern target who care for their own urban garden and are just starting out in agriculture. The brief specified that the container should be stackable, and also established certain conditions regarding the diameter of the mouth and the closing cap. The result is this cube that brings to mind classic construction set blocks and optimises logistics for both the manufacturer and the users.
Utopick Chocolates
Paco Llopis is a Master Chocolatier. An ingenious Craftsman constantly searching for new discoveries in flavors, textures and filling techniques in the world of “bean-to-bar”- an artisanal craft produced entirely under the makers control, in this case, using selected cocoa pods bought directly from local producers in Colombia and other Latin American countries.
He came to us with the challenge of creating a new design and unique packaging that effectively communicates who he is and what he does, in other words, a design that represents invention and creativity.
He already had a name for his product, Utopick: (a reference perhaps to the creators desire for unattainable perfection and, at the same time, a play on words “you to pick”).
He also had a symbol, a ship embodying the spirit of adventure and representing the long voyage the cocoa pods make to reach the Chocolatier - this being the same route taken by Spanish Explorers when they set sail and first brought them back in the Sixteenth Century.
Engaged in the task of how to package the chocolate, we transformed the symbol into an origami boat, a moment that marked the birth of our solution.
Utopick package their batches by hand so we created a unique way of folding the paper to wrap the bars. This is a hands-on process which is pure and authentic, embracing the traditions of a skilled craft that is free from the restraints of automation.
The paper folds to create two triangles on the front of the design, each with their own colour and texture, personalizing every bar.
The packaging opens and closes in a way that makes it easy to rewrap the chocolate making it appear untouched (it’s well known that some people like to keep their chocolate addiction secret).
We reproduced the same shapes on the bar, which is pre-cut into big triangles, once again taking advantage of the ships own geometry - the symbol of Utopick.
A paper ship that’s travelled from afar.
Utopick Adviento
Advent calendars have recently arrived to Spain, but they have done so with strength. Companies see in them another possibility to reach their end customers by touching the emotional fibre and offering a pleasant experience. The triangle dominates the entire design of the Utopick calendar, firstly because it is linked to the brand (a little paper boat made of triangles) and secondly because it replicates the shape of a Christmas tree. It comes in a triangular box in which the 24 little boxes are arranged, also triangular, with golden geometric patterns that turn them into Christmas decorations. That's what they really are, because they are designed to hang on the tree, so that they have more life than usual and a starring presence during the festive season. Inside, delicious pieces of chocolate, designed for the calendar with ad-hoc motifs, await the day marked in their little box.
Extrem Deluxe
EXTREM, a new Brand of Iberian, acorn-fed ham has been launched by Agriculturas Diversas, a Spanish company with a long tradition in the premium ham sector. EXTREM needed prestigious new packaging for their top product that could be bought as a special gift as the brand positions itself in gourmet shops around the world. The packaging needed to transmit the product’s extremely high quality to put it on par with other delicacies at the high end of the gourmet world, such as caviar and foie. We designed the packaging in matt black, with a contrasting golden pig handle. An elegant serving tray in which to present the finest cuts of Iberian ham “comme il faut”. Client: Gallén-Ibáñez and AGR! for Agriculturas Diversas SLU.
AD Musk
The task was to design a new line of women’s fragrances for Adolfo Domínguez which had a twofold objective: to convey the spirit of the new fragrances based on musk as the main ingredient, with sensuality and naturalness given prominence; and also to provide sustainable packaging.
Based on the iconic “Agua Fresca” bottle, in a refillable version (regular and refill), a wooden stopper was specially designed with a natural finish to add warmth. In terms of finishes, a thin layer of matt paint was chosen on the bottle, which gradually fades from the shoulders until it disappears in the lower area to reveal the transparency of the glass. The collar, in which the stopper sits, was designed with the brand’s logo engraved in matt black bas-relief.
El Capricho
El Capricho is a famous restaurant specialising in beef. Gourmets from all over Europe, Japan and America make the pilgrimage to Jiménez de Jamuz, a small village in Leon, to savour the incredible experience of having lunch or dinner in this temple to the best meat in the world, carved into the mountains.
The packaging design seeks to combine tradition and innovation, fusing the austerity of traditional materials with a bold graphic design that reflects the unique, powerful and honest image that El Capricho conveys. The use of materials such as handmade cardboard, wood, string and cloth for a gourmet product intends not only to transmit these values of authenticity, terroir and tradition, but also to produce a surprising and unusual consumer experience. The idea of a signature product is expressed through quotes from José Gordón himself, the soul of El Capricho, which speak of a history of generations.