Award for Cultural Merit City of Valencia

When we thought about what the shape of a trophy should be, we realized that a trophy should be thought so that it can be held in the hands and raised to claim victory. That's why the big cup have handles. And thinking of someone with their arms raised, we clearly saw the torch and we liked it. Because it has the right shape and, moreover, it symbolizes light, the search for truth, knowledge, culture. And we decided to make it in wood because wood is a living and noble material, like culture.

On the other hand, wood is closely linked to Valencia where furniture craftsmen, cabinetmakers, turners, even the trade and distribution of wood from all over the world, have had a lot of roots, as well as the manufacture of musical instruments such as the dolçaina, typical of Valencian music. And why not turn different woods on the same torch? It is a way of alluding to the culture that is formed by adding layers, year after year, generation after generation. And, for that matter, why not make them somewhat different from each other, so that, always being the same trophy, the same prize, each one is different as each of the winners are different?

Lost in You

The client asked us to design a bottle for a masculine and a feminine fragrance that communicated the idea of a couple, of love, of seduction... and that was aimed at a young audience (millennials).
In fact, the name of the perfume "Lost in you" is taken from the lyrics of a well-known song "I'm addicted to you" by the famous DJ Avicii.
The solution was a design that is the two halves of a single bottle, an idea that emphasizes the concept of couple and attraction. “Lost in you” is embossed on the glass itself and each bottle is finished with a metallic color that fades from opaque to transparent.
Project in collaboration with Glow Brand design.

Generalitat Valenciana

In 1985, the Generalitat asked La Nave studio to design the symbol for the institution, based on Peter IV of Aragon’s helmet. Over 30 years later, they decided to revamp the symbol and recommissioned the same authors. The typography has been replaced with a much more legible font, not associated with any trend, and the design of the symbol has been harmonised throughout by equalising the thicknesses of the lines, giving more weight and more solidity to the tilted shield, and omitting features that, due to their small size, caused problems when reproducing the image.

Glacier

Glacier is a line of fragrances for a type of men who loves risk and adventure. The name (Glacier) clearly refers to wild nature. The shape of the bottle, which is faceted and with very marked edges, is reminiscent of an iceberg or a rock and the finishes suggest each of the three perfumes. An organic, masculine form, with bold colours for each of nature’s challenges — as requested by the brief. Project in collaboration with Glow Brand design.

El Capricho

El Capricho is a famous restaurant specialising in beef. Gourmets from all over Europe, Japan and America make the pilgrimage to Jiménez de Jamuz, a small village in Leon, to savour the incredible experience of having lunch or dinner in this temple to the best meat in the world, carved into the mountains.

The packaging design seeks to combine tradition and innovation, fusing the austerity of traditional materials with a bold graphic design that reflects the unique, powerful and honest image that El Capricho conveys. The use of materials such as handmade cardboard, wood, string and cloth for a gourmet product intends not only to transmit these values of authenticity, terroir and tradition, but also to produce a surprising and unusual consumer experience. The idea of a signature product is expressed through quotes from José Gordón himself, the soul of El Capricho, which speak of a history of generations.

Adolfo Domínguez

Perfume gift boxes are a frequently used sales instrument. Together with the perfume, they include supplementary items such as aftershave, body lotion or deodorant with the same scent. It is a means of motivating purchases by employing a dual incentive: the price (which is always better than buying the two products separately) and that of the gift itself. This gift status takes precedence in the design, imposing a set of qualities on the product’s appearance and how it should be perceived. It needs to be suggestive, attractive… as it is envisaged as a gift; it is also intended, moreover, that the box can be kept and reused. The presence of the image of flower conveys delicacy and alludes to the perfume within. The golden strokes accompanying the black and white images and the austerity of the composition provide a touch of distinction, added to by the discreet presence of the brand, distancing it from any promotional intention (the design was made in close cooperation with the client’s marketing team); and the allusion to humility implied by its small size is a sign of confidence in its prestige. This facet is repeated, in another way on the sealing strip, which will supposedly be thrown away once opened, on which the brand name appears in large but incomplete type, subordinated to the discreet elegance required of all good gifts.