Marina Alta

The brief was comprehensive: to design a new bottle and new graphics for Bodegas Bocopa’s best-known and best-selling wine. For this reason, it was essential to maintain a clear connection with the previous design. Regarding the bottle, two fundamental requirements were set. The first was to reduce the weight of the glass to below 600 g (in some export markets, heavier bottles are either not permitted or subject to environmental taxes). The second was to preserve the height and typology of the former bottle: Rhine-style, slender (unlike Burgundy bottles), and without shoulders (as opposed to Bordeaux bottles).

To achieve a lightweight bottle, highly original or disruptive forms had to be avoided, as such shapes—often asymmetrical or featuring irregular surfaces, engravings, or reliefs—require a greater volume of glass and make weight reduction unfeasible. The proposed design weighs under 540 g. The elegance of the bottle lies instead in its proportions and in the harmonious interplay of curve and counter-curve that defines the transition from the body to the neck, subtly distinguishing it from other Rhine-style bottles.

The graphic language begins at the capsule, featuring a striped pattern that evokes a nautical aesthetic. It continues with a bas-relief anchor on the glass and concludes with a narrow label whose curved upper and lower edges suggest the sails of a ship or the movement of the sea. A bold, powerful sans-serif typeface counterbalances the softness of the bottle and label, ensuring that the brand—already well established in the market—remains the focal point of the design.

Freswich

What should you call a sandwich brand that stands out for the freshness of its ingredients? Freswich. It may seem obvious, but it is often the most obvious ideas that work best—and when it comes to the demanding art of product naming, this is a golden rule.

This desire for clarity and simplicity led us to create a logo in which the word freswich—written in lower case, true to the humble simplicity of a sandwich—appears within parentheses. These parentheses act as an immediate visual metaphor: they recall both the shape formed by the slices of bread that enclose a sandwich and the brief pause in time we take to stop what we are doing and enjoy a bite.

The symbolic image of the main ingredient is rendered in a single colour against the background—white for the basic range, beige for the vegan range, and black for the Chef range. This system helps to clearly identify each variety while keeping the front of the pack clean and uncluttered, emphasising the transparent window through which the sandwich reveals its contents.

Zara Fragrances

The brief called for a unisex container, featuring a subtle touch of colour in the glass and offering the possibility of customisation for special editions. The fragrance is aimed at a young audience, and the concept placed strong emphasis on minimalism.

We designed a cylindrical bottle—an elementary, timeless form—featuring two recessed areas into which two opaque components are fitted. This structure divides the bottle into four sections: two transparent and two coloured elements that can be interchanged to create different versions. The lid, also cylindrical, acts as a natural extension of the body and is finished in the same colour.

Random

There are two key qualities that define street furniture components: utility and integration. The primary function of this fence is to protect specific landscaped areas from being walked on or accessed by dogs; as such, it must meet certain basic requirements in terms of height and the size of its openings. However, another functional aspect was equally important to us—one related to manufacturing and installation.

To simplify both processes, we designed the fence as a system of modular elements installed with small gaps between them. This allows it to adapt precisely to the dimensions of the area to be enclosed, without the need for on-site welding or custom-made components, while also offering the flexibility and visual richness provided by a wide range of possible configurations.

Integration into the urban environment was a major concern. We believe that such elements should blend naturally into the cityscape, avoiding visual dominance and instead harmonising with the surrounding architecture. This was especially important given the abundance of metal handrails, guardrails, and balustrades—often in very different styles—that coexist in any urban setting. For this reason, we opted for a simple, discreet design based on straight lines, achieving integration while offering greater visual interest than the repetitive, conventional barred railings so commonly found. The subtle variations between modules allow fences to be created without repetition, introducing a sense of rhythm and continuity.

The interplay of vertical and oblique lines generates a perception of movement as the observer walks past, while the slender profile of the bars makes the fence almost invisible when viewed from a distance—where its presence as a physical barrier is no longer required.

Valdecedín

The rise of storytelling presents a challenge for thousands—if not millions—of companies that, in all honesty, have very little to tell. A delicate situation, and one entirely opposite to what we encountered when we became acquainted with El Capricho. It is not that they have a story; rather, they are the epitome of storytelling.

Every gram of their products, every square metre of their facilities, and every detail of their business carries a story behind it—stories rooted in family, individual effort, the dreams and bold ideas of an ancestor, deep knowledge of tradition, and respect for the land, for animals, and for nature: the finest raw material for the finest storytelling.

For this reason, when we designed the label for this wine, all we needed to do was listen to what they had to tell us. And so we drew a starling with a cherry in its beak. As always, there is a family story behind it—memories that go back three generations and that, in this case, are told on the back of the label.

Zara l’Art des Ingrédients

The Egyptians used oils infused with flower extracts as perfume. Many centuries later, the mastery of techniques such as distillation led to the widespread use of alcohol-based fragrances. Yet, in a way, the Egyptians were right: oil-based perfumes offer a number of distinct advantages. They moisturise the skin, retain scent for longer, are safe when exposed to the sun, and tend to last longer once applied.

In addition, the small size of the bottle makes it easy to carry at all times. The design deliberately moves away from that of a conventional fragrance, both in the glass bottle—shaped like a test tube—and in the packaging, which relies solely on typography arranged in an elegant and restrained graphic composition. All elements are printed on textured card, lending the product the premium look and tactile quality requested by the client.