Ohlala!
We were given the name and, with a name like that, the image that immediately sprang to mind was of a bistrot by the sea or in the square of a port town on the Côte d’Azur, and the quintessential image of a French woman in a striped shirt, like a sailor’s shirt, and a scarf or red beret. Sometimes the evocative power of the name is the key to the whole design; it is capable of telling a story, of suggesting a scene. A young woman sitting at a table asking for un vermouth rouge, s'il vous plaît, and an attentive garçon who answers, or thinks, Oh la la!
Zara Woman
Zara approached us to redesign their "best seller" women's fragrance range. The brief asked that the new design be an evolution of the previous one, with the intention that customers continue to recognize the collection. They asked us to focus on the bottle and cap and to make very little changes to the box. Previously the bottle had a cube design with very pronounced edges, similar to other designs, which have become commonplace in the fragrance market. The cap was cylindrical. We started to work on square forms, but also looking for that ‘something’ to give it character. We rounded the edges, subtly curved the faces and we created a transitional join between the bottle shoulders and the cap to make it seem as a seamless continuation of the glass. We also gave the cap a square rounded shape. The result is a more feminine and smoother appearance than the previous design, which also transmits more quality because of its extra weight. There are seven fragrances in total that are divided into two groups . One group with clear glass and black caps. The other group containing the more sophisticated variants, with tinted glass in black, red or white.
Suavina
Suavina is a lip protector with a lot of history behind, “135 years taking care of your lips”, as their baseline put it. The design reflects a classic product imagery, following the main brief requirement. The packaging design of the lip cream container is a redesign, a updated version of the container they have been using for many years. The surface has been curved and the edges has been rounded to bring the smoothness effect that this type of product requires. The lid shows the brand, which was redesigned from the original brand. It also includes the word “demo”, and the date of foundation of the brand: 1880. The design solution itself seeks to convey both tradition and modernity through elements such a classic typographic composition, Sans Serif fonts, and debossed letters.
Dehesa de Luna
Dehesa de Luna Biodiversity Reserve Estate is located in Campo de Montiel and is a protected area of almost 3,000 hectares of tremendous ornithological interest. From its hills, it is possible to see countless birds, such as imperial and royal eagles, short-toed snake eagles, goshawks, kites, peregrine falcons, bustards, red-legged partridges, and many others. The image we designed combines the two key elements: the moon and the birds. The wine labels were initially formulated in pencil drawings in which different birds, one for each type of wine, superimposed over the moon. This resource can generate further design solutions for all the other products that are planned, such as cheese, olive oil, honey, etc.
Mas Monserrat
Premium oil produced in a field of olive trees in Moixent (Spain) in an artisanal way. Just a few numbered bottles.
A very contained graphic, resolved in two colors, in which the important thing is the composition, the spatial, size and color relationship between the text and the image. A discreet and elegant graphic solved with a recycled paper label.
Lola Cruz
Lola Cruz is the brand of shoes designed by María Jesús Gozalvo, who inherited her knowledge and passion for the world of footwear from her father. They are shoes with a lot of personality that are made for young, independent, cosmopolitan women. The logo seeks to reflect the spirit of the brand and transmit power and style. There are two principles in the world of designer fashion brands that we wanted to respect: first, to make the corporate colour black because, in the field of fashion, colour ranges are part of the collections and vary constantly — black guarantees neutrality and ensures that no problems of coexistence will arise; and secondly, to look for an abbreviated form of the name that can be used on shoes, buckles, belts, bags, as a fastener or as an ornament. For this purpose, we chose the letters L and Z, the first and last letters, the beginning and the end, the two most distinguishing letters in the logo.