Etnia Shops
ETNIA Cosmetics brand has a clear objective: To open a network of stores in Spain and to repeat the same strategy at international level. The shops spacial design had to take into account efficiency, functionality and image. This is why modularity, product presentation and general appeal of the product at the point of sale have been central to the project. White combined with clear woods tones and quality lighting are some of the features that set ETNIA apart from other shops in the sector. The central table and the circular light fixtures are key elements of the shop personality and make a clear statement: ETNIA shops are a meeting and experiential points for people looking for innovation and quality in make-up, cosmetics and fragrances. In each ETNIA store, people can find a special corner to experience a new consumer experience. Concept and design by: Lavernia&Cienfuegos. Development and production: Tejedor Asociados/Prodiseño
Alma
Alma emerged from an exploration of different typologies, seeking a new composition and a distinctive relationship between the elements that make up an armchair. The design is structured around two clearly differentiated volumes, allowing for the combination of colours and materials and enabling its use in different contexts.
Alma In is the fully upholstered version, conceived for interior spaces, while Alma Out is designed for outdoor use. The latter is made of plastic (polyethylene) and can be combined with a fabric seat—an innovative feature in outdoor furniture design.
City
Given that the aim was to achieve a range of bathroom accessories appropriate for heavy use in large scale organizations, such as hotels, offices, and public spaces, we approached the project with a design focus on resistance ... The units had to look robust so we designed them using visually strong forms based on rectangular prisms. In contrast, the entrances that form such public spaces are smooth and rounded. They are made in both mineral resin (Stonefeel®) together with brass.
Zara Kids
ZARA KIDS is a fragrance for children between the ages of 3 and 14. We were asked to come up with two illustrations/characters that were fun and attractive, spoke to a child’s visual language and that also clearly differentiate boys from girls. We created a bunny and a robot with carefully selected colour palettes to fulfill these requirements. In addition to this solution, we had a special interest in giving the characters on the packaging a playful spin (literally) instead of just being attractive protective casing that is thrown away once opened. We came up with the idea, through using cardboard tubes, to rotate the lid so that the eyes of each character changes with each turn. A nice little touch is that the positioning of the lids is not fixed to the base of the tube, which means that each reference lines up differently at the point of sale.
Solcare 2012
Packaging for sun-care range, sold in Mercadona supermarkets. The project had a very demanding brief to optimize processes and costs, without sacrificing that the product communicates quality, is attractive and has a strong presence on the shelf. For the 36 references we designed two bottles. These two packs support different lids and different dosing mechanisms: pumps, sprays, disc-top... and also the design gives an effective response to the two objectives of the project: on one hand, solve problems of logistics and production; on the other, with only two packages, obtain a highly differentiated range of products, with its own personality. The colors of the containers provide the necessary differentiation between the sub-ranges of products: sunscreen, tanning, aftersun... The graphics serve as a rapid and clear identification of each one of them. This is achieved by the prominent and powerful presence of a numeral that indicates the protection factor, a key element in the purchase decision, and that at the same time strengthens the personality of the range.
Zara Play
Zara baby boy and baby girl are fragrances for children between 1–3 years of age. We were asked to create simple and attractive packaging that clearly spoke with a children’s visual language but that also fitted in with a new vintage look. To achieve this we looked for a concept and came up with the well-known and classic building blocks game, which introduces infants to the reading of letters and numbers in a playful way but that also has a vintage significance. We used the panels of the cube packaging to spell out ‘PLAY’ when lined up together in uncomplicated but lively typography to work in any Zara store across the world. Another requirement of the brief was to take into account a practical solution to displaying the product at the point of sale, something that doesn’t require over-commitment by the store staff to set-up. By the very nature of the game, the building blocks allow for a perfect solution to this as they can be disorganised and arranged casually and playfully.