Krypton
All drinks categories have their distinct visual codes, which serve the consumer to quickly recognise the type of beverage they are looking for. That is, to communicate effectively. In the case of energy drinks, references for the concept of "energy" are overt and inevitable. With just a few components, from the naming to the graphic element, everything points towards transmitting a strong energetic image aimed at connecting with a young audience. The red circle that expands outwards from the center, like an explosion on a black background, transmitting strength and dynamism while, at the same time, it achieves a strong focal point on the shelf. The word krypton, with its obvious associations, has been further strengthened by giving it unique typographic features.
Delhaize Soups
The brief was to bring to life the principle ingredient, preferably through the use photo-realistic images, with something that adds a touch of good humor before serving. The romantic image of the waiter's hands gives positive connotations of good service and quality. The steady black and white photography helps to visually unify the whole range, which is complimented by use of simple bold typography to balance the design. The size of the ingredients, in colour, have been exaggerated in relation to the plate to emphasise the high natural vegetable content of the soups in comparison to its competitor's. This play on size coupled with the waiter concept adds the touch of humor. Bon appétit!
Etnia Happy Gels
Fruit, chewing gum, biscuits, mojitos that have become part of the mundane waiting to be consumed or end up in the bin, have found a new lease of life in ETNIA’s fun and exciting new ‘Happy’ range. They have been reinvented as body lotion (Happybodys) and as shower gel (Happygels), resulting in appealing and unique fragrances. Happygels are a part of the young and exciting product lines on offer at ETNIA , a new make-up and cosmetics brand. It is design with communication focused on young people, and with sense of humor playing a central role in the bottle design, illustration (old etching print meets comic strip), and in the casual and suggestive copy.
Sanico
The original logo of the business was a seahorse. We designed a new corporate image respecting the heritage of the motif.
www.sanico.es
Paniacos
Paníacos (a portmanteau play-on-words of 'bread' and 'maniacs') springs from the new concept of bakeries that are also cafés. Featuring innovative and exclusive products made following traditional recipes. It is a business model that combines the tradition of the bakery with the modern service of the café, where you can have breakfast, lunch or afternoon tea while chatting or surfing the internet. The logo aims to combine tradition and modernity. It uses a classic typography, Bodoni, to which we have added a few teardrop terminals, the rounded end-strokes, which give it dynamism and a certain irreverence, setting the word 'pan' (bread) apart and coming to an end by depicting the dot of the 'i'. This is the hybrid, iconoclastic ethos behind the brand, which also features in the ad copy that goes with the packaging and other elements—such as placemats, napkins, or bags—all on pastel-coloured backgrounds.
Zumex packaging
Zúmex manufactures professional citrus and fruit juicer machines. A new line of bottles have been developed for supermarkets and points of sale where the customer can squeeze their own fruit and take away fresh orange juice in bottle of their choosing, from 25cl to 1,5L. The bottles are made from translucent HDPE plastic. The ergonomic design is important from a usability point as the customer is responsible for using and refilling the bottle. From a technical point, the product design has been led by strict production and logistical restraints and at minimum costs. Within this context, the challenge was to give personality and unity to the range of six bottles. A simple but formal solution to complex requirements. The graphic is one of the personalisation options available that Zúmex offers to its clients.