City

Given that the aim was to develop a range of bathroom accessories suitable for intensive use in large-scale organisations—such as hotels, offices, and public spaces—we approached the project with a strong focus on durability. The units needed to convey robustness, which led us to design them using visually powerful forms based on rectangular prisms.

By contrast, the openings that articulate these public spaces are smooth and rounded, softening the overall appearance. The pieces are produced in mineral resin (Stonefeel®) in combination with brass.

Zara Kids

Zara Kids is a fragrance designed for children aged between 3 and 14. We were asked to create two illustrated characters that were fun and appealing, spoke directly to a child’s visual language, and clearly differentiated between boys and girls. Our response was to design a bunny and a robot, each with a carefully selected colour palette to fulfil these requirements.

Beyond the illustrations themselves, we were particularly interested in giving the characters a playful twist—quite literally—rather than turning the packaging into a merely attractive protective casing to be discarded once opened. Using cardboard tubes, we developed a rotating lid that allows the eyes of each character to change with every turn. A further playful detail lies in the fact that the position of the lids is not fixed to the base of the tube, meaning that each unit aligns differently on the shelf, adding variety and surprise at the point of sale.

Solcare 2012

Packaging design for a sun-care range sold in Mercadona supermarkets. The project was defined by a highly demanding brief: to optimise processes and costs without sacrificing perceived quality, attractiveness, or strong shelf presence.

For a total of 36 product references, we designed just two bottle formats. These containers accommodate different caps and dispensing systems—pumps, sprays, disc-top closures—while effectively responding to the project’s dual objectives. On the one hand, they solve logistical and production challenges; on the other, they allow a wide and clearly differentiated product range to be created from only two packaging designs, each with a strong and recognisable personality.

Colour plays a key role in distinguishing the different sub-ranges—sun protection, tanning, aftersun—while the graphic design ensures rapid and intuitive product identification. This is achieved through the prominent and powerful use of a numeral indicating the protection factor, a decisive element in the purchasing process, which simultaneously reinforces the visual identity of the range.

Zara Play

Zara Baby Boy and Zara Baby Girl are fragrances designed for children aged between 1 and 3. We were asked to create simple, appealing packaging that spoke clearly in a child’s visual language while also fitting within a new vintage aesthetic.

To achieve this, we developed a concept inspired by the classic building blocks game—a familiar object that introduces children to letters and numbers through play, while also carrying a strong nostalgic and vintage connotation. The faces of the cube-shaped packaging are designed so that, when aligned, they spell out PLAY using uncomplicated yet lively typography, suitable for any Zara store worldwide.

Another key requirement of the brief was to provide a practical solution for point-of-sale display—one that would not require excessive involvement from store staff. By its very nature, the building blocks concept offers an ideal response: the cubes can be casually arranged or left deliberately disordered, creating a playful and spontaneous presentation at the point of sale.

Ego

Ego aims to connect with a modern audience, concerned about their appearance, for a sophisticated elegance. The faceted glass pack has been painted in matte silver, such that the volume of the piece is solid and clearly defined. Ego uses a visual language which is direct and at the same time refined. The logo has been dealt with equal strength, starting with a Didot typeface in which the characteristics of the letter 'g' have been enlarged so that in context, three letters together form a single entity with more personality. It is distributed exclusively at the Mercadona chain of supermarkets.

Etnia Make-up

ETNIA Cosmetics brand has a clear objective: To open a network of stores in Spain and to repeat the same strategy at international level. It is a global design project: brand, packaging, POS, web and communication at point of sale. It was decisive to begin defining the brand positioning and attributes, and then to translate them into a visual language in such a way that the brand personality is always present. ETNIA make-up and treatment lines include more than 200 references. It was a project which required the consolidation of a bespoke design with standard bottles. A complex task resembling a jigsaw puzzle. Pieces from different suppliers have been selected, and materials, finishes and processes have been chosen, and applied, in such a way that the end result, composed of pieces from multiple suppliers with different resources, is feasible whilst keeping everything coherent and transmitting a consistent ETNIA personality. Make-up, which is a key product in ETNIA shops, is full of colour, lines and textures. The visual identity takes these characteristics as a starting point for its packaging design, which highlights the most representative attributes of each category, such as elegance and beauty. The result is a design which differentiates from the usual characteristics, visual cues and trends of other brands, resisting silver, gold, and design elements associated with the make-up world. Instead, varying textures give the design a fresh and dynamic touch, and at the same time they serve as a flexible solution for an innovative brand with diverse product lines, which is in constant flux. (fragrances, body care, facial cosmetics…).