Ego
Ego aims to connect with a modern audience, concerned about their appearance, for a sophisticated elegance. The faceted glass pack has been painted in matte silver, such that the volume of the piece is solid and clearly defined. Ego uses a visual language which is direct and at the same time refined. The logo has been dealt with equal strength, starting with a Didot typeface in which the characteristics of the letter 'g' have been enlarged so that in context, three letters together form a single entity with more personality. It is distributed exclusively at the Mercadona chain of supermarkets.
Etnia Make-up
ETNIA Cosmetics brand has a clear objective: To open a network of stores in Spain and to repeat the same strategy at international level. It is a global design project: brand, packaging, POS, web and communication at point of sale. It was decisive to begin defining the brand positioning and attributes, and then to translate them into a visual language in such a way that the brand personality is always present. ETNIA make-up and treatment lines include more than 200 references. It was a project which required the consolidation of a bespoke design with standard bottles. A complex task resembling a jigsaw puzzle. Pieces from different suppliers have been selected, and materials, finishes and processes have been chosen, and applied, in such a way that the end result, composed of pieces from multiple suppliers with different resources, is feasible whilst keeping everything coherent and transmitting a consistent ETNIA personality. Make-up, which is a key product in ETNIA shops, is full of colour, lines and textures. The visual identity takes these characteristics as a starting point for its packaging design, which highlights the most representative attributes of each category, such as elegance and beauty. The result is a design which differentiates from the usual characteristics, visual cues and trends of other brands, resisting silver, gold, and design elements associated with the make-up world. Instead, varying textures give the design a fresh and dynamic touch, and at the same time they serve as a flexible solution for an innovative brand with diverse product lines, which is in constant flux. (fragrances, body care, facial cosmetics…).
Kölln Oats
Kölln is a leading German branded manufacturer of whole oat products. Its standard products already sold in Spain, however, the packaging was designed to reposition and launch the brand specifically for the Spanish market. Global advertising agency, FCB, led the process and developed the brief. The new packaging needed to be more approachable and optimistic in message and to differentiate itself from the mainstream by highlighting its premium offer. Printed on recycled card, we adopted a modern color palette and applied it in careful combination to directly transmit the products various muesli flavors. We did this through use of typography and a 2D image of the bowl, creating a semi-circle and focal-point for the design. To complete the design, we created a die-cut window to show the bowl full of Köln's finest natural ingredients.
Etnia Happy Gels
Fruit, chewing gum, biscuits, mojitos that have become part of the mundane waiting to be consumed or end up in the bin, have found a new lease of life in ETNIA’s fun and exciting new ‘Happy’ range. They have been reinvented as body lotion (Happybodys) and as shower gel (Happygels), resulting in appealing and unique fragrances. Happygels are a part of the young and exciting product lines on offer at ETNIA , a new make-up and cosmetics brand. It is design with communication focused on young people, and with sense of humor playing a central role in the bottle design, illustration (old etching print meets comic strip), and in the casual and suggestive copy.
ONA
We created the identity for women's clothing store, Ona (meaning woman in Japanese), which features Spanish fashion designers. The characters, in the manner of a Japanese ideogram, form a female figure.
Faro
The client asked for the design of a freestanding washbasin, targeted mainly for public buildings, such as hotels or restaurants, without leaving aside domestic places. They wanted a singular washbasin, one that doesn't go unnoticed. In Faro there aren't symmetries or front side, at least until you install the tap, so the washbasin becomes a decisive visual reference, a piece around which the bathroom revolves. It is made of natural stone, reinforcing the sculptural character of the design.
www.sanico.es