Kölln Oats
Kölln is a leading German branded manufacturer of whole oat products. Its standard products already sold in Spain, however, the packaging was designed to reposition and launch the brand specifically for the Spanish market. Global advertising agency, FCB, led the process and developed the brief. The new packaging needed to be more approachable and optimistic in message and to differentiate itself from the mainstream by highlighting its premium offer. Printed on recycled card, we adopted a modern color palette and applied it in careful combination to directly transmit the products various muesli flavors. We did this through use of typography and a 2D image of the bowl, creating a semi-circle and focal-point for the design. To complete the design, we created a die-cut window to show the bowl full of Köln's finest natural ingredients.
Hoy (today)
The design of this family of wines focuses on the `moments' which prompt people to buy wine for. The idea is that each type of wine has a particular 'moment' to enjoy. What are the reasons for someone deciding to buy a bottle of wine? A meal with friends, an intimate dinner, preparing something special for guests, a party, a soothing bath... The design is based on various settings, which only reveal the bottom half of the picture. It's like telling only the beginning of the story... the ending is reserved and known only to its merry protagonists.
ONA
We created the identity for women's clothing store, Ona (meaning woman in Japanese), which features Spanish fashion designers. The characters, in the manner of a Japanese ideogram, form a female figure.
Etnia Skin Care
ETNIA Cosmetics brand has a clear objective: To open a network of stores in Spain and to repeat the same strategy at international level. It is a global design project: brand, packaging, POS, web and communication at point of sale. It was decisive to begin defining the brand positioning and attributes, and then to translate them into a visual language in such a way that the brand personality is always present. ETNIA make-up and treatment lines include more than 200 references. It was a project which required the consolidation of a bespoke design with standard bottles. A complex task resembling a jigsaw puzzle. Pieces from different suppliers have been selected, and materials, finishes and processes have been chosen, and applied, in such a way that the end result, composed of pieces from multiple suppliers with different resources, is feasible whilst keeping everything coherent and transmitting a consistent ETNIA personality. Make-up, which is a key product in ETNIA shops, is full of colour, lines and textures. The visual identity takes these characteristics as a starting point for its packaging design, which highlights the most representative attributes of each category, such as elegance and beauty. The result is a design which differentiates from the usual characteristics, visual cues and trends of other brands, resisting silver, gold, and design elements associated with the make-up and cosmetics world. Instead, varying textures give the design a fresh and dynamic touch, and at the same time they serve as a flexible solution for an innovative brand with diverse product lines, which is in constant flux. (fragrances, body care, facial cosmetics…).
Faro
The client asked for the design of a freestanding washbasin, targeted mainly for public buildings, such as hotels or restaurants, without leaving aside domestic places. They wanted a singular washbasin, one that doesn't go unnoticed. In Faro there aren't symmetries or front side, at least until you install the tap, so the washbasin becomes a decisive visual reference, a piece around which the bathroom revolves. It is made of natural stone, reinforcing the sculptural character of the design.
www.sanico.es
Zara Play
Zara baby boy and baby girl are fragrances for children between 1–3 years of age. We were asked to create simple and attractive packaging that clearly spoke with a children’s visual language but that also fitted in with a new vintage look. To achieve this we looked for a concept and came up with the well-known and classic building blocks game, which introduces infants to the reading of letters and numbers in a playful way but that also has a vintage significance. We used the panels of the cube packaging to spell out ‘PLAY’ when lined up together in uncomplicated but lively typography to work in any Zara store across the world. Another requirement of the brief was to take into account a practical solution to displaying the product at the point of sale, something that doesn’t require over-commitment by the store staff to set-up. By the very nature of the game, the building blocks allow for a perfect solution to this as they can be disorganised and arranged casually and playfully.