La cocina de china
The design is example in which obvious elements of identity turn into the brand. Both the image and the naming make use of obvious and immediate elements of the visual Chinese culture. The most obvious element is often the most surprising and efficient, as demonstrated in the design and use of the restaurant identity
Basa
For two years we produced the design for BASA magazine, the official magazine of the Canary Islands Official College of Architects.
www.coactfe.org
Habana
We designed the bespoke typeface, HABANA, for BASA magazine. It was designed to be used mainly as a headline font and display font with sizes of more than 20 points, where its quirky features stand out. HABANA derives from the modification and distortion of the revered typeface, Helvetica. The typeface was named after HABANA because it was the first word on which the new typeface was applied.
Babé
BABÉ cosmetics brand is exclusively distributed at pharmacies. We designed the Identity and packaging for the four product divisions within BABÉ. Each one has its own colour and symbol. The aim of the packaging design was to give it more of pharmaceutical identity than a cosmetic look. The text is set over a white background: highlighting that the characteristics and benefits of the product have a fundamental value for BABÉ. Since launch, we have been responsible for all of BABÉ's communication: packaging, displays, points-of-sale, stands, promotional gifts, and website.
Maria José Navarro
In collaboration with Sebastián Alós and Eva Benedito.
Tizona
Much has been written about the power of words. Their ability to change things, to oppose injustice, to triumph over the weapons, violence. When we started designing this pen the concept of the sword and its sheath came to mind. We liked the image of the pen as a sword. Like a Tizona, the long-sword of El Cid, or Arthur’s Excalibur, ready to challenge the injustices of the world. The design contrasts the two main parts of the pen. The cap, determined as a cylindrical sleeve, knurled, very powerful and inside the body, sharp, smooth, shiny. All in shining chrome.